Deutsche Post DHL Group announced on Monday a partnership with Magento Inc to provide a broad range of shipping services to e-commerce merchants, small and medium enterprises (SMEs), startups, and online entrepreneurs in the Middle East and North Africa (MENA) region. "Magento connects merchants and shoppers. DHL connects shoppers with their goods," said John Pearson, CEO of DHL Express for Europe and global head of commercial. The partnership enables DHL and Magento to offer a broad range of shipping services to e-commerce merchants, SMEs, startups, and online entrepreneurs in the MENA region. Through the partnership, online retailers connected with the Magento platform will be able to select from a range of DHL shipping services. The deal is expected to expand over time to include an increasing portfolio of parcel, express, freight, and other logistics services provided by DHL's different divisions. For her part, Nour Suliman, CE of, DHL Express Middle East and North Africa, said that with the shift in trend towards consumer markets and growing use of e-commerce channels by SMEs in the MENA region, DHL sees a tremendous potential in its partnership with Magento. "We look forward to providing online merchants on the Magento platform with reliable and flexible shipping options to help them deliver exceptional customer experiences," she continued. According to a study by Gartner, only 15% of businesses in the region have an online presence and 90% of online shopping involves products imported from outside the region. The study's findings illustrate the immense growth potential for e-commerce and online retailers in the region. The study further identifies reliable delivery systems as one of the key areas e-commerce players should focus on to drive business growth in the MENA.
