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Qualcomm 2012 Innovation Conference features the “future of mobile technology"
Published in Daily News Egypt on 18 - 09 - 2012

The brightest minds in the ‘mobile ecosystem' recently gathered in Berlin to promote innovation in the mobile phone industry.
The annual Qualcomm 2012 Conference on Innovation (IQ2012) in the mobile industry concluded recently. Qualcomm sought to highlight hands-on access to the latest in mobile technology, products and services as well as insight to “the future of mobile” through demonstrations and technical learning opportunities.
IQ2012, hosted in the German capital, reviewed the latest in mobile technology, products and services. Participating companies, such as Nokia highlighted the ways, ideas and inventions that accelerate the ‘mobile revolution'.
Discussions in this year's event covered 2G to 3G and 4G migration and the evolution of air interfaces to further enhance user experience. The conference also included demonstrations on Qualcomm's projects about new innovations that can reach you wherever you are in the world.
Qualcomm said its ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other for 25 years.
“Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere,” the company said.
During the conference, the company declared its commitment to research and development in a world that has become more open to the mobile. “We are working on developing new capabilities with our partners to give the people a unique personal experience with the mobile,” the company said.
The company noted that its technologies including the chipsets of the smart phones, tablets and e-book as well as the engineering support services all aim at reaching an integrated solution.
Jihad Srage, Qualcomm's president of Middle East, Africa and Central Asia operations, said that this year's conference focused on the technology of increasing the data transfer speed tenfold. This technology was launched by Qualcomm and it relies on three factors, including the operation network, technology and third generation, he said.
He added that the company works together with all operators in the region to improve the performance of the network to reach four to six megabyte per second transfer rate by the third generation.
“We also work closely with the manufacturers of the phone devices and there is a demand in Africa for the cell phone whose price does not exceed 100 dollar or less,” Srage said. Qualcomm cooperates with mobile phones manufacturers in China to produce cheap devices, he added.
Srage underlined that the company expanded its operations to include all application developers as it provides them with all the necessary requirements to help them to carry out the applications that will be downloaded to the devices to be presented in the markets.
For example, he added, “we introduce music applications in Nigeria and football applications in Egypt according to the needs and interests of the users.”
He noted that Qualcomm launches media campaigns to give the consumers information about its technology, including dual-core and quad-core processors.
“We seek to launch an Arabic version of our website,” he said.
He pointed out that the company makes profits from the sales of the smart phones in the market, like Etisalat Egypt's smart phone as the company sells its chipset with the phone.
“We also work with Mobinil in another project through which we will secure applications for it,” Srage said, asserting that Qualcomm encourages people with innovative ideas within its policy to fill the gap between the idea and its introduction.
“The company has spent $21 billion on research and development since its inception in 1985,” Srage said.
He referred to a new office that has been opened in Egypt in spite of the revolution along with another office in Saudi Arabia, as evidence of a strong commitment to the region.

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