According to a report published on Wednesday by Ipsos-Synovate in Uganda, the country's leading mobile phone operator MTN Uganda continued to top all advertisers in the country during 2011. The report confirmed most observers beliefs over the advertising sector, which has seen MTN Uganda push forward on a number of campaigns over the past 12 months to bolster its customer base and garner new users to subscribe. The Uganda All Media and Products Survey (UAMPS), a report by research company Ipsos-Synovate (formerly Steadman-Synovate) said that MTN spent some Shs32 billion on advertising in 2011 and was closely followed by Airtel at approximately Ugx24 billion. Telecom operators continued to dominate advertising in the country, the report said. Ipsos revealed that more than half of all advertising done in the country went through telecommunications companies. Like MTN, Airtel retained the second spot while Uganda Telecom lost the third place to Orange Uganda Limited which spent Ugx19.8 billion during year. The report said that last year, MTN spent a substantial budget of its ads spent on publicizing its mobile money service, its new frontier revenue segment. “By close of last year, the mobile money transfer system in Uganda had 2.6 million subscribers with MTN accounting for over 80 percent of the electronic money market,” the report said. BM ShortURL: http://goo.gl/ckjEH Tags: Advertising, MTN, Telecom, Uganda Section: East Africa, Tech
