DUBAI: Kaya Skin Clinic, the largest international skincare clinic chain in the Middle East, is looking to support and spread breast cancer awareness in the region through a new initiative to engage customers, it said in a statement. The program, dubbed “Kaya Pink Impressions” involves getting women to pledge their support in spreading awareness about Breast Cancer across various mediums. “Kaya Skin Clinic aims to reach a target of 25,000 pledges to help spread the message on Breast Cancer,” the company said. The initiative was undertaken by Kaya Skin Clinic since 80 percent of their clientele are women across their 17 clinics. And the initiative ties in well with their motto of transforming lives. Within the mandate of the initiative, in the Kaya clinics, women are required to put two finger print impressions on a designated board in clinics. In return, the customers receive a booklet on information about Breast Cancer self examination, coupled with a 20 percent discount on Aqua Radiance packages. In his comments on the new initiative, Vikas Agarwal, Head – Marketing at Kaya Skin Clinic, said, “Breast Cancer is a serious cause for concern across the globe; and building awareness on Breast Cancer is essential! Since 80 percent of our clientele are women across the region, this is a perfect initiative to show our support and help spread awareness about the same.” He added, “Apart from the website and direct messages, Kaya is also displaying danglers, tent cards, leaflets, online web banners, social media engagements and utilizing the digital space to drive the initiative. We hope to achieve our target of 25,000 customers; and as a token of our appreciation for the pledge, we're giving women a 25 percent discount on Aqua Radiance Packages.” BM
