The United States Agency of International Development (USAID) signed a memorandum of understanding (MoU) with PepsiCo Egypt aiming to improve Egyptian farmers' livelihoods, Daily News Egypt reported. The partnership will see bolstering cooperation between USAID and PepsiCo's subsidiary Chipsy for Food Industries. According to a press release, the joint programme will increase transparency and sustainability in the potato supply chain. The partnership will increase rural farmers' incomes by establishing reliable market linkages, increasing crop quality and yield, and helping farmers progress toward internationally-recognized standards for sustainable agricultural practices. "Agriculture is a vital part of Egypt's economy, and PepsiCo Egypt aims to directly engage with individual farmers to promote innovation, knowledge transfer, and agricultural best practices while ensuring increased productivity and quality," said Mohamed Shelbaya, CEO of PepsiCo Egypt. PepsiCo Egypt aims to produce 100 percent locally sourced chips, which contributes to the reduction of import costs, while positively impacting on Egypt's farming communities, ensuring higher quality potatoes and better agronomy. Source: POTATO BUSINESS
