Ericsson and Etisalat Egypt, the Egyptian arm of UAE's telecom group Etisalat, celebrated the completion of their project providing Etisalat subscribers with more flexible on-demand data subscriptions to mobile broadband and ADSL services. As part of their ongoing efforts to provide better services to mobile broadband and ADSL subscribers, Etisalat Egypt and Ericsson replaced the operator's previous Policy and Charging Rule Function (PCRF) with the Ericsson Service-Aware Policy Controller (SAPC). Etisalat Egypt will use Ericsson's Integrated Policy and Charging (EIPC) solution to enhance the services the operator is able to offer to both mobile broadband and ADSL internet subscribers. The EIPC solution will now enable subscribers to request and update account information and stay informed about costs, balances and bonuses in real-time. These capabilities, considered crucial to subscribers today, will ensure that subscribers are aware of what they are paying for, what they get in return and exactly how much each service costs. This new solution will allow Etisalat Egypt's customers who subscribe to both ADSL and mobile broadband to merge the subscriptions into one bundle. Therefore, users will be able to access the internet from different devices such as their tablet, laptop or mobile device, with the same subscription fee. In addition to software solutions, Ericsson provided professional systems integration services to meet Etisalat Egypt's requirements. These services included supply, installation, testing and commissioning of the new PCRF (Ericsson SAPC), swapping out the existing PCRF, and integration with the charging system. Khalid AlMansouri, Chief Information Technology Officer at Etisalat Egypt says: "Providing our subscribers with the most advanced services is essential for Etisalat Egypt to achieve its long-term vision for both our business and the industry in Egypt. We are pleased to be working with Ericsson once again and through strategic collaboration we have been able to provide enhanced services and packages to best serve our subscribers." Rafiah Ibrahim, President of Ericsson Region Middle East, says: "With today's growing internet subscribers' demands, end users are expecting to have full control on their internet usage via their different devices anywhere and anytime. Ericsson's solution enables operators to do so offering their subscribers an enhanced subscriber experience. This latest collaboration between Etisalat Egypt and Ericsson is a testament to our successful partnerships, and I hope that Etisalat continues to place its trust in our solutions and services in the future."
