Türkiye's Hayat Egypt has begun construction on new production lines for hygiene products at its Sokhna facility in Egypt's Suez Canal Economic Zone (SCZone), with an investment of $44 million, SCZone said in a statement Sunday. The expansion, spanning 30,000 square metres within the Orascom Industrial Zone, will focus on manufacturing nonwoven hygiene products. The project is expected to create over 400 direct jobs, with 75 per cent of output targeted for export, and operations scheduled to begin by March 2026, according to the SCZone. SCZone Chairman Waleid Gamal El-Dien attended the groundbreaking ceremony, alongside Suez Governor Tarek El-Shazly, Turkish Ambassador Salih Mutlu Şen, and Hayat Egypt General Manager Şenol Keserlioglu. Gamal El-Dien said the project reflects growing investor confidence in Egypt's industrial zones and highlighted that 18 Turkish companies are currently operating within the SCZone, with combined investments of nearly $794 million. "The Sokhna zone alone hosts 10 Turkish firms with $508 million in investments, while West Qantara is home to 8 companies investing a further $286 million," he noted. The SCZone has undertaken significant efforts to upgrade infrastructure and digitize its single-window investor services, aiming to attract more international investment and position Egypt as a regional industrial and logistics hub, the statement said. Attribution: Amwal Al Ghad English Subediting: Y.Yasser