Sponsored Content Instagram announced this week its partnership with Egypt's Ministry of Tourism and Antiquities to bring ancient Egyptian history to life through augmented reality (AR). Visitors to the Egyptian Museum in Cairo and the National Museum of Egyptian Civilisation can now use Instagram filters to visualise historical artifacts in their original glory. Egyptian Minister of Tourism and Antiquities Sherif Fathy in the presence of Minister of Communications and Information Technology Amr Talaat, Cairo Governor Ibrahim Saber and Meta representatives launched the project to revive ancient Egyptian history through an interactive AR experience on Instagram. A Digital Revolution in Museums Thirteen iconic artifacts, including the head of Queen Hatshepsut and the chariot of Thutmose IV, have been selected for this innovative project. By scanning QR codes placed near the artifacts, visitors can access AR filters that overlay digital reconstructions onto the physical objects. These augmented reality experiences provide additional context, historical information, and immersive visuals, enhancing the overall museum experience. A Testament to Egypt's Rich Heritage This groundbreaking initiative highlights Egypt's rich cultural heritage and its commitment to leveraging technology to engage with a younger generation. By blending the ancient and the modern, Egypt is positioning itself as a leader in digital innovation and cultural tourism. This collaboration between Instagram and the Egyptian Ministry of Tourism and Antiquities marks a significant milestone in the use of technology to enhance cultural experiences. It demonstrates the potential of AR to breathe new life into historical sites and inspire future generations. "Technology has the power to take storytelling to new dimensions. Our partnership with the Ministry of Tourism and Antiquities, the Egyptian Museum in Cairo, and the National Museum of Egyptian Civilisation demonstrates how Meta's AR technologies can revitalise human experiences and interactions, transcending space and time in previously inconceivable ways," Shaden Khallaf, Head of Public Policy for North Africa at Meta, said. "We are thrilled to launch this exciting collaboration in Egypt, the cradle of civilization, with its extraordinary historical legacy, for younger and tech-savvy audiences. It stands as a testament to the powerful ways such technology can enhance how we learn, interact, and collaborate while inspiring innovation in content and storytelling."
