Egypt's National Council for Women (NCW) will sign a cooperation protocol with the Savola Foods Company, part of Saudi Arabia's Savola Group to launch an awareness campaign ‘Al-Moaadla Al-Sah' (The Right Equation) to educate Egyptian women about proper nutrition. According to NCW's statement, the door-to-door campaign will focus on raising awareness among women about proper nutrition and how to choose products that are better for their health and the health of their families. It will target various governorates; Cairo, Giza, Alexandria, Qalioubiya, Beheira, Gharbiya, Ismailiya, Dakahliya, Minya, Assiut, and Sohag. Maya Morsy, chairperson of the NCW, expressed her deep pride to cooperate with Savola to raise awareness among Egyptian women about the importance of healthy nutrition. "Egyptian women are responsible for their families' health and hence they are responsible for the health of society at large," Morsy said in the statement. "I'm always delighted to witness businesses' dedication to fulfill their social responsibilities towards achieving sustainable development goals." The protocol came in line with the council's strategy to reinforce the state's endeavours to empower Egyptian women, she added. Morsy explained that the protocol is set to comply with the Egyptian presidential Women's Health Initiative, which is part of the "100 Million Healthy Lives" campaign that has reached millions of women to create the right atmosphere to achieve the state's economic, political, and health goals. Mohamed Badran, Chief Strategy Officer at Savola Foods Company, expressed Savola Foods' pride for "this aspiring cooperation" with the NCW for its "renown impact" on Egyptian women empowerment. Through Al-Moaadla Al-Sah campaign, Badran added: "we will be able to educate women about proper nutrition and methods to identify safe food products, reinforcing Egyptian families' health." "Hydrogenated oils and trans-fat damage health, especially when daily intake exceeds 2% of total energy intake. This harmful substance increases the risk for stroke, thrombosis, coronary heart disease, paraplegics, and total paralysis. Also, it increases the risk of hypercholesterolemia, type 2 diabetes, obesity, and other fatal diseases," he said. Since its launch in 2000, NCW has always been committed to handling issues of women health through its health and population committee. The council also works on raising women's awareness through carrying out door-to-door campaigns in all of Egypt's governorates to communicate directly with large number of women at their homes.
