Egypt, China discuss sustainable Gaza ceasefire and Sudan truce    Gaza death toll climbs as winter cold intensifies humanitarian emergency    Public enterprises record $1bn in exports, 20% revenue growth in FY 2024/25: Minister    MSMEDA signs EGP 300m financing agreement with Reefy    GAFI prioritises Start-Up Support Unit, Investor Dispute Settlement Centre: Heiba    GENNVAX launches largest regional vaccine manufacturing facility with $150m investment    Health Minister Discusses radiology upgrade with Curagita, ACH    EGX closes mostly in red on 16 Dec.    Egypt launches Gennvax pharmaceutical factory in SCZONE    Sanofi introduces new multiple myeloma treatment to Egyptian market    Central Bank of Egypt, Medical Emergencies, Genetic and Rare Diseases Fund renew deal for 3 years    Oil prices fall on Tuesday    Egypt, Saudi FMs discuss Gaza, Sudan and preparations for Supreme Coordination Council    Egypt's SPNEX Satellite successfully enters orbit    Egypt unveils restored colossal statues of King Amenhotep III at Luxor mortuary temple    Egyptian Golf Federation appoints Stuart Clayton as technical director    4th Egyptian Women Summit kicks off with focus on STEM, AI    Egypt's PM reviews major healthcare expansion plan with Nile Medical City    UNESCO adds Egyptian Koshari to intangible cultural heritage list    UNESCO adds Egypt's national dish Koshary to intangible cultural heritage list    Egypt calls for inclusive Nile Basin dialogue, warns against 'hostile rhetoric'    Egypt recovers two ancient artefacts from Belgium    Egypt, Saudi nuclear authorities sign MoU to boost cooperation on nuclear safety    Giza master plan targets major hotel expansion to match Grand Egyptian Museum launch    Australia returns 17 rare ancient Egyptian artefacts    China invites Egypt to join African duty-free export scheme    Egypt calls for stronger Africa-Europe partnership at Luanda summit    Egypt begins 2nd round of parliamentary elections with 34.6m eligible voters    Egypt warns of erratic Ethiopian dam operations after sharp swings in Blue Nile flows    Egypt scraps parliamentary election results in 19 districts over violations    Egypt golf team reclaims Arab standing with silver; Omar Hisham Talaat congratulates team    Egypt launches Red Sea Open to boost tourism, international profile    Sisi expands national support fund to include diplomats who died on duty    Egypt's PM reviews efforts to remove Nile River encroachments    Egypt resolves dispute between top African sports bodies ahead of 2027 African Games    Germany among EU's priciest labour markets – official data    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Qatar foundation pays $200m to advertise on Barca jersey
Barcelona has reached a five-year, €150 million ($200 million) deal with the Qatar Foundation for it to join UNICEF as the Spanish champion's jersey sponsor
AP Published in Ahram Online on 10 - 12 - 2010

Barcelona will receive €30 million ($40 million) per season from 2011-12 from the nonprofit organization, located in the tiny gulf state where the 2022 World Cup will be played.
"With this deal Barcelona places itself as the indisputable brand leader in world football ahead of our international competitors," Barcelona financial vice president Javier Faus said Friday.
Barcelona said it would seek a way to combine the two logos but UNICEF will remain the prevalent one if a solution cannot be found. Barcelona's maroon and blue striped shirt was without a sponsor before it put the children's charity on its front in 2006.
Barcelona previously flirted with deals but this marks the first time in the Catalan team's 111-year history it will be paid to advertise.
Led by player of the year candidates Lionel Messi, Andres Iniesta and Xavi Hernandez, Barcelona is one of the world's most successful clubs. It has won eight major trophies in the past two seasons, including the 2009 Champions League, but has also been hit by economic woes. It is coming off a season when lost €77 million ($100 million).
Barcelona said the deal would kick in for the rest of this season with ¤15 million ($20 million) being paid by the Qatar Foundation for branding, advertising and promotional ties. Barcelona will also earn an undisclosed bonus amount with each title won over the course of the deal.
The Catalan team insisted the agreement did not mean UNICEF would be dropped as sponsor despite the five-year deal that is set to expire at the end of the season. Faus said the team would renew its deal with UNICEF, for which it has contributed ¤1.5 million ($2 million) annually for humanitarian projects.
"Marketing experts are working to unify the UNICEF and Qatar Foundation logo," Faus said from the Camp Nou stadium.
The Qatar Foundation was founded in 1995 by Sheikh Hamad Bin Khalifa Al Thani, the Emir of Qatar, to bolster education, science and development of the tiny gulf state.
First lady Sheika Mozah bint Nasser al-Missned is the chairperson.
The deal only tightens already strong links between the Catalan club and the future World Cup host, which won the right to host the final tournament despite allegations of collusion with a joint Spain-Portugal bid for the 2018 World Cup.
Barcelona coach Pep Guardiola was a public ambassador to Qatar's bid, while president Sandro Rosell was one of the leading forces behind the development of a Qatari football academy that aims to emulate Barcelona's revered La Masia school.

Clic here to read the story from its source.