EgyptAir opened its office in Istanbul recently. This new branch will save 80 percent of annual rent cost, which reaches U.S. $268,000 annually. “Egypt Air aims to carry out a plan to reduce expenses and rationalize consumption in order to compensate the loss of the company,” said head of EgyptAir, Ayman Nasr. Nasr also said marketing is the most difficult process, which confronts economical organization. New areas help organization overcome this problem. Egypt Air is therefore working on establishing new offices and developing current headquarters. “EgyptAir's new office is on the ninth floor of the famous administration building in Istanbul called Golden Plaza. It is one kilometer from the old company's office and 200 meters from Gewaher Mall,” said EgyptAir regional director in Turkey, Salah Hashem. It should be mentioned EgyptAir recently held a campaign to develop its offices. It also held promotion campaigns by screening company offers and announcements on huge screen in the offices.
