PARIS, July 16, 2018 (News Wires) — The Champs Elysees avenue is the beating heart of Paris, a magnet for millions of tourists but also a place of mass gathering when the French want to celebrate. The emblematic avenue rapidly filled to capacity yesterday as Parisians revelled in France's second World Cup victory. More than a million people invaded the broad thoroughfare on July 12, 1998, after France clinched the trophy on home soil. The next day the world champions were driven down the avenue in a double-decker bus, although the crowds prevented them from going right up to the famous Arc de Triomphe. As cherished by tourists as the Eiffel Tower just across the River Seine, the elegant avenue stretching for two kilometres (more than a mile) from the Arc de Triomphe down to Concorde Square was first laid out in 1670. Tens of thousands of people daily throng the tree-lined artery which is home to luxury boutiques, chain stores, cafes, cinemas and high-end offices. The Obelisk of Luxor at Concorde Square, the Tuileries Garden and the Louvre Museum are all visible from what is dubbed "the most beautiful avenue in the world". Every year it hosts major popular events like the traditional military parade on July 14, the Bastille Day national holiday — which this year fell on the eve of the World Cup triumph. The Champs Elysees is also the finish line for the world's toughest cycling race, the Tour de France, and hundreds of thousands of Parisians and tourists gather there to see in the New Year.