Egyptian real estate developer Tatweer Misr has announced the official launch of its first dedicated hospitality brand, Bay House, through a strategic partnership with Brassbell Hospitality Group—a leader in smart, tech-enabled hospitality solutions. This milestone reflects Tatweer Misr's ongoing commitment to adding value and delivering elevated, integrated experiences across its flagship developments. Bay House will debut within Tatweer Misr's prominent North Coast projects, D-Bay and Fouka Bay, bringing a premium hospitality offering to two of Egypt's most sought-after coastal destinations. The initiative aims to meet the rising demand for integrated urban communities that combine upscale living with investment potential and professional hospitality services. The launch underlines Tatweer Misr's strategy to anticipate evolving client needs by providing lifestyle-enhancing hospitality tailored to modern living. The partnership with Brassbell Hospitality Group—known for managing boutique hotels and serviced apartments in Egypt and Saudi Arabia—ensures the delivery of world-class standards at every level of operation and service. The collaboration draws on Brassbell's expertise in merging property management and commercial know-how with advanced technology and data-driven solutions. This integrated approach enables high operational efficiency and an exceptional guest experience, aligning with Tatweer Misr's vision to maximise asset value and deliver consistent, international-quality service to residents and investors alike. "The launch of Bay House marks a pivotal leap in the lifestyle we offer across our projects. Our goal is to bring hospitality services that meet global standards, enriching residents' everyday experience while optimising investment returns for unit owners. Expanding into hospitality is a key pillar of our strategy to diversify Tatweer Misr's portfolio, increase value for investors, and respond to the market's demand for integrated living that blends homes, services, and investment potential," said Ahmed Shalaby, President and CEO of Tatweer Misr. Ahmed Ibrahim, CEO of Brassbell Hospitality Group, commented: "Our partnership with Tatweer Misr sets the stage for a long-term alliance dedicated to redefining hospitality and integrated living on Egypt's North Coast. By combining Tatweer Misr's visionary urban projects with Brassbell's operational expertise, Bay House by Brassbell will deliver exceptional value and seamless, tailored experiences to residents, investors, and guests alike." As part of Tatweer Misr's wider diversification strategy, Bay House is expected to increase occupancy rates through hotel-grade property management that safeguards unit quality and common facilities. This professional management model offers property owners a steady income stream and protects the long-term value of their assets. Brassbell was chosen as the operating partner based on its impressive portfolio of boutique hotels, serviced apartments and innovative property management solutions. Currently managing 26 properties, Brassbell aims to expand to 1,200 units by the end of 2025. To date, the group has hosted over 400,000 guests across 780+ active units in key hospitality hubs including Zamalek, Downtown Cairo, Alexandria, Hurghada, Egypt's North Coast, and Jeddah. Following a vertically integrated model, Brassbell oversees every stage of its hospitality projects—from concept development to operations and management—combining local identity with global hospitality standards. Through this new partnership with Tatweer Misr, Brassbell continues to shape the future of hospitality in Egypt and the wider region, delivering hotel-grade experiences tailored to modern lifestyles.
