EU envoy: Ethiopian leadership vowed to 'wipe out' Tigrayans    Palestinians cancel deal for near-expired COVID vaccines from Israel    EU threatens Lebanese politicians with sanctions over crisis    Brazil still debating dubious virus drug amid 500,000 deaths    Biden promotes milestone of 300M vaccine shots in 150 days    Early header secures 1-0 win for Argentina against Uruguay    Hardline judge Raisi leads in Iranian presidential election, says official    LIVE: Esperance (Tunisia) v Ahly (Egypt) (African Champions League semis)    Portugal defender Dias says demanding season motivated him for Euros    'Ethiopia stabbed Sudan in the back with GERD's first filling': Sudanese FM    Egypt's central bank holds interest rates for fifth straight month amid global price spike    Egypt's first electric car Nasr E70: manufacturer, specs, photos, price    Egypt, UNFPA discuss boosting cooperation towards achieving Vision 2030    Egypt's General Intelligence chief meets top Libyan officials in Tripoli    South Korea organises forum on Egypt's tax, customs reforms    AfDB approves €83m loan to Egypt's Electricity,Green Growth Programme    Air Canada launches non-stop year-round service from Montreal to Cairo    Egypt contributes largely to peacekeeping, peacebuilding across world: Elena Panova    Egyptian technical teams, reconstruction equipment continue to flow into Gaza    Egypt's Al-Sisi orders humanitarian aid to Lebanon    UEFA asks Euro 2020 teams to stop removing sponsor bottles    Huawei announces establishment of CNCC to develop smart solutions for enterprises    Egypt will not allow anyone to harm its water rights: ECSS    Ever Given Ship insurer in 'serious and constructive negotiations' with Egypt over compensation    UNFPA Egypt announces actress Amina Khalil as honorary ambassador %    Egypt, WHO discuss approval for domestically produced COVID-19 vaccine    Egypt inaugurates 4th batch of 'Start your Dream' workshop    Ethiopia rejects Arab League resolution supporting Egypt, Sudan on GERD issue    Europe understands aspects of Ethiopian dam issue: Shoukry    Netherlands battle Austria for group lead in Euro 2020    Portugal's Cristiano Ronaldo scores his 11th Euro goal beating previous record    Zamalek face Aswan in Egyptian Premier League    Cairo Opera's hall showcases first exhibition of Egyptian artist Sherif Nashed    Researchers warn of Ethiopian dam's impacts on Egypt's agriculture, economy    Egypt's Taliaa Theatre to celebrate its 60th anniversary in 2022    Egyptian Ramadan series 'Leabet Newton' receives certificate of appreciation    Egyptian filmmaker Sameh Alaa selected for Cannes short films' jury    Don't miss Sudanese singer Asia Madani's concert at Cervantes Institute    APO Group enters new exclusive agreement with Getty Images on African press releases and images    Egypt is on short list of partner countries for U.S. COVID-19 vaccines: embassy    Russia to resume charter flights to Egypt resorts in the coming days    Biden administration to send surplus U.S. COVID-19 vaccines to Egypt, several countries    Russia expects to resume charter flights to Egypt resorts in near future    Egypt's Sisi announces allocation of $500 million for reconstruction in war-wrecked Gaza    On International Museum Day, Egypt opens two new museums at Cairo Airport    Egypt's Ahly is establishing a new stadium, expected to be 'sports complex'    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    Veteran Egyptian journalist Makram Mohamed Ahmed passes away at 86    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.





Arab-Brazilian Commerce Chamber appoints former Ambassador as new president
New president aims to establish local ABCC office in Brasília alongside international offices in Riyadh and Cairo by 2021 end
Published in Daily News Egypt on 26 - 04 - 2021

The Arab-Brazilian Chamber of Commerce (ABCC) has announced the appointment of former Ambassador Osmar Chohfi as its new President.
Chohfi, whose selection was formally confirmed by the ABCC Board recently, will replace Rubens Hannun, who led the ABCC over the past four years.
As he assumes the ABCC's presidency, Chohfi vowed to lead the Arab Chamber towards Trade 4.0. Part of his plan is to implement the 'Ellos Blockchain platform', a chain of records of commercial, banking, trade, and export transactions. This aims to revolutionise the business transactions between Brazil and the Arab countries, and is set to go live in the second half (H2) of 2021.
By the end of 2021, he also aims to establish a local ABCC office in Brasília, along with international offices in Riyadh, Saudi Arabia and Cairo, Egypt.
The planned Riyadh and Cairo establishments will add to ABCC's first international office in Dubai, which recently marked its second anniversary. These facilities are intended to build closer connections between Brazil and three key Arab destinations for Brazilian goods, as well as enhance the ABCC's foothold and influence on major Arab markets.
The international outposts will also pave the way for a deeper knowledge of local markets, including new developments and trends, and new partnerships in value-added segments such as innovation, technology, and products.
Chohfi said, "I feel very privileged to take on this role at an incredibly exciting time. We will build a Chamber 4.0 digital transformation, the new digital thread transforming global trade as it crosses borders, in line with modern social and environmental governance standards."
"As part of our modernisation process to increase the ABCC's prowess in optimising Industry 4.0 technologies and to hone its data analytics capabilities, we will invest in technology platforms and brick-and-mortar infrastructure to broaden our presence in strategic areas across Brazil and the Arab markets," he added.
Under his leadership, the ABCC will also focus on rapport-building with governments and business associations, and support talks towards free trade agreements. The chamber will also work to diversify exports and fast-track digitisation-based foreign trade-related operations within the organisation.
"Furthermore, we will improve communication between Brazilian and Arab startups for expansion opportunities," he added, "Our other agendas include promoting Brazilian goods made in compliance with the halal food standards and guidelines, increasing culture-oriented work with the Arab countries, and above all helping unlock Brazilian-Arab free trade agreement talks."
He emphasised the need to sign new agreements to expand diversification in trade, which presently revolves around agricultural commodities on the Brazilian side and oil-based products on the Arab side. As a case in point, he pointed out the beneficial impact of the Mercosur-Egypt agreement in effect since 2019.
"The Mercosur-Egypt agreement brought new products into the picture, ones that have taken on a new meaning in trade relations," he noted, "Brazil-Arab League trade now stands at $18bn, and this number could increase with the addition of even higher value-added goods."
Chohfi was Brazil's diplomatic representative to Spain and Ecuador during his time at the Ministry of Foreign Affairs. He was also assigned to the embassies of Brazil in France, Argentina, Bolivia and Venezuela.
He was the Secretary General to the Ministry of Foreign Affairs during the final years of the Fernando Henrique Cardoso administration, and the Head of Brazil's permanent mission to the Organization of American States (OAS).


Clic here to read the story from its source.