Egypt launches joint venture to expand rooftop solar operations nationwide    EGX closes in green area on 6 Jan.    Egyptian pound gains slightly in midday Tuesday trading    Egypt, Saudi Arabia coordinate on regional crises ahead of first Supreme Council meeting    FRA launches first register for tech-based risk assessment firms in non-banking finance    Egypt's Health Ministry, Philips to study local manufacturing of CT scan machines    African World Heritage Fund registers four new sites as Egypt hosts board meetings    Maduro faces New York court as world leaders demand explanation and Trump threatens strikes    Egypt identifies 80 measures to overhaul startup environment and boost investment    Turkish firm Eroglu Moda Tekstil to invest $5.6m in Egypt garment factory    Al-Sisi pledges full support for UN desertification chief in Cairo meeting    Al-Sisi highlights Egypt's sporting readiness during 2026 World Cup trophy tour    Egypt opens Braille-accessible library in Cairo under presidential directive    Abdelatty urges calm in Yemen in high-level calls with Turkey, Pakistan, Gulf states    Madbouly highlights "love and closeness" between Egyptians during Christmas visit    Egypt confirms safety of citizens in Venezuela after US strikes, capture of Maduro    From Niche to National Asset: Inside the Egyptian Golf Federation's Institutional Rebirth    5th-century BC industrial hub, Roman burials discovered in Egypt's West Delta    Egyptian-Italian team uncovers ancient workshops, Roman cemetery in Western Nile Delta    Egypt, Viatris sign MoU to expand presidential mental health initiative    Egypt's PM reviews rollout of second phase of universal health insurance scheme    Egypt sends medical convoy, supplies to Sudan to support healthcare sector    Egypt sends 15th urgent aid convoy to Gaza in cooperation with Catholic Relief Services    Al-Sisi: Egypt seeks binding Nile agreement with Ethiopia    Egyptian-built dam in Tanzania is model for Nile cooperation, says Foreign Minister    Al-Sisi affirms support for Sudan's sovereignty and calls for accountability over conflict crimes    Egypt flags red lines, urges Sudan unity, civilian protection    Egyptian Golf Federation appoints Stuart Clayton as technical director    4th Egyptian Women Summit kicks off with focus on STEM, AI    UNESCO adds Egyptian Koshari to intangible cultural heritage list    Egypt recovers two ancient artefacts from Belgium    Egypt warns of erratic Ethiopian dam operations after sharp swings in Blue Nile flows    Sisi expands national support fund to include diplomats who died on duty    Egypt's PM reviews efforts to remove Nile River encroachments    Egypt resolves dispute between top African sports bodies ahead of 2027 African Games    Germany among EU's priciest labour markets – official data    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Watch It obtains exclusive rights in screening Egypt's national productions
Agreement comes to digitalise content considered Egypt's artistic legacy, document heritage of Egypt's art scene in past decades
Nada Deyaa' Published in Daily News Egypt on 26 - 05 - 2019

Two weeks after it saw the light for the first time, and was met with an intensive wave of criticism, and a number of technical problems, an exclusive streaming mobile application buys the exclusive rights of the National Media Authority's historical productions that are mainly most of Egypt's media shows until the early 2000s.
The United Company for Media Services announced on Friday signing a new protocol with the National Media Authority granting it the intellectual property of all national productions throughout its history.
The agreement comes to digitalise the content which is considered Egypt's artistic legacy, and to document the heritage of Egypt's art scene in past decades. With the agreement, Watch It, is to be the only official digital library of Egypt's golden era's shows and series. The domination of the past comes in sequence, after the company took over all the country's private TV channels, Al-Hayat, CBC, Al-Nahar, and DMC.
Tamer Morsi, the United Company for Media Services' CEO, stated that all international production companies are heading toward digitally owning the exclusive intellectual properties of media productions, just like Watch It, according to Al Shorouk News.
As for the head of the National Media Authority, Hussein Zain, he said that the protocol comes as part of their responsibility of saving Egypt's media content, and helping to screen it in an updated technology.
The mobile application was abruptly launched at the beginning of Ramadan, by Egyptians Media, Egypt's largest, most dominating media services agency, and Synergy production company, with the announcement that it will be the only platform screening 15 Ramadan series, and a number of TV shows, produced by the same entities, that will not be uploaded on YouTube. The application offered a monthly subscription for EGP 99, and an annual one for EGP 999. this comes unlike previous seasons, where producers aired their shows on YouTube right after their TV screening, making use of YouTube ads, and considering the number of watches as a success indicator. However, this season, only a few drama shows are uploaded with this option.
A few days after its launch, almost every screening website offering any of the exclusive series was blocked in Egypt, leaving audiences with only one available solution. However, the application was also met with a number of technical problems that users complained about, which led the owners to advertise that the application will return the money paid, and offer the application for free for the holy month of Ramadan.

Clic here to read the story from its source.