Trulia for Real Estate has started contracting with a group of leading real estate developers in Egypt to market their residential, commercial, and coastal projects, and is negotiating to include more projects in its marketing portfolio. Ahmed Abdel Naeem, chairperson of Trulia, said his company has started contracting with 30 real estate companies to market their projects, and is characterised by geographical and price diversity to satisfy the needs of the largest segment of customers. Abdel Naeem explained that the residential projects are distributed in several cities, including New Cairo, the New Administrative Capital (NAC), the Sixth of October, and Sheikh Zayed. The company also offers its coastal offers in the North Coast, Ain Sokhna, El Gouna, Marsa Alam, and Sahl Hasheesh. Furthermore, he noted that Trulia focused on its contract on projects in the NAC because of excellent investment opportunities there, as a promising city which grabs the attention of customers in the current period in addition to the great interest of the state by promoting the project and providing factors of success as a national project. The NAC and Ain Sokhna represents 60% of the contracted projects, he revealed. Mohammed Moustafa, vice chairperson and head of sales, said that the company has set up a plan for external marketing and export of real estate in line with the state's strategy. Moustafa added that the company is currently considering signing cooperation protocols with several marketing companies outside Egypt. He pointed out that Trulia relies on the experience of its large market founders, which extends for more than 10 years, along with the inclusion of a large number of experienced marketing consultants, which facilitated the signing of numerous contracts with large real estate companies.
