A burning sun, light breeze, and parties are all what Sahel (the North Coast) is about. While people hit seaside resorts, relaxing and chilling are all what they look for. However, this season, a new sports activity is joining the schedule for people who hit the number one most visited summer destination for Egyptians. The annual Aquathlon of swimming and running will take place this weekend in Hacienda Bay. While some people seek relaxation, 300 people are about to participate in the first sports event happening in Sahel this season. Organised by TriFactory, an Egyptian sports management company specialising in triathlon, the event aims to promote to tourism in North Coast as well as allowing people to have an unusual sort of fun time while practising sports.
While chilling at the beach reading and dancing is the most practised lifestyle of Sahel residents, the Aquathlon opens a gate for attendees to enjoy their time in a new experience.
The competition is to be performed at Hacienda Bay's lagoon, and both individuals and groups are allowed to take part in it.
Lamia Hassan, TriFactory's media officer, explained that while some people participate at similar events as athletes who train for international competitions, the majority take place for fun with their families and friends. Participants are required to swim 750m and run for 5 kilometres. However, those who participate in teams can divide the two parts over them. "A lot of those who take part of similar events just seek to chill and to practise some sports," Hassan added. Ever since the start of the summer season, the company has been organising weekly runs in Sahel. The two-year old company is specialised in organising triathlons. This includes the annual Sahl Hasheesh Triathlon which is Egypt's biggest triathlon event with swimming, running, and cycling event. "We wanted to organise the Sahel event as a triathlon, but it would be harder for attendees to come all the way with their bicycles. Meanwhile, swimming and running only take someone to come fit and prepared to play some sports," Hassan added. The company's events mainly seek attracting tourism, an aim that is achieved by placing annual events in touristic destinations. "More than 30 different nationalities participated at the Sahl Hasheesh Triahtlon, as well as Aswan 42: a marathon to support and promote the Magdi Yacoub Heart Foundation," Hassan asserted.
Moreover, TriFactory is heavily involved in promoting triathlon by training athletes of all levels for participation in the sport. In 2016 The company trained and led Egypt's first-ever full Ironman team to success in Ironman Barcelona, Europe's biggest triathlon and one of the most difficult one-day sporting events in the world.
