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"Vogue Fashion Dubai Experience" to return for the third round
Global fashion legends and emerging talents to showcase their latest creations at Dubai Mall
Nayera Yasser Published in Daily News Egypt on 02 - 07 - 2015

Once again, the heart of Dubai Mall will be turned into a world-class runway to host the world's latest designs. The world's fashion elite is set to head to Dubai for an outstanding fashion celebration at the third edition of "Vogue Fashion Dubai Experience", the largest of its kind fashion event in the Middle East.
This extravagant show is hosted by Emaar Properties in partnership with Vogue Italia to sustain Dubai's global position as a fashion capital. The event is also supported by the Dubai Design & Fashion Council, which was established to strategically develop and position Dubai as a world-leading and credible fashion destination.
"The third edition of Vogue Fashion Dubai Experience promises another amazing celebration of fashion and support of emerging fashion talent. In addition to welcoming fashion enthusiasts from around the world and presenting the latest style trends, the event serves as a true facilitator of emerging and undiscovered talent, underlining how Dubai is at the forefront of fostering the next generation of international fashion designers," said Natalie Bogdanova, Senior Director, Business Development & Operations, Emaar Malls.
Over the course of two days, 29 and 30 October 2015, "Vogue Fashion Dubai Experience" will celebrate both established designers and undiscovered talents.
The first edition of the "Who Is On Next Dubai" competition aims to discover new fashion designers from the Middle East, Asia and Africa, specialised in womenswear, menswear and accessories. The winner of each category will receive the opportunity of fashion shows in Italy, in the Pitti Uomo in Florence, in Altaroma in Rome, gaining an invitation to thevoguetalentscorner.com during Milan Fashion Week, and to sell their couture in a temporary store in The Dubai Mall and on Yoox Premium e-commerce platform.
The judging committee includes major names from all the known fashion capitals such as Carlo Capasa, Raffaello Napoleone, Silvia Venturini Fendi, Franca Sozzani, Federico Marchetti, Salama Alabbar, Christopher Bailey, Christian Louboutin, Nez Gebreel, Noura Binzagr, Naomi Campbell, Godfrey Deeny, Seda Domaniç, Hanneli Rupert, Priya Tanna and Ritu Upadhyay.
Just as every year, the third edition's showcase is organised by The Dubai Mall, BySymphony.com and Vogue Italia. The fashion show will be featuring emerging international and regional designers, selected by Vogue Italia, right on the centre stage of The Dubai Mall's Fashion Catwalk. The festivities will also include hundreds of exclusive in-store activations, live music and other lifestyle events.

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