Despite its introduction to Egyptians three years ago, Baseta, a service provider in completing government documentation, has only recently gained recognition after launching a Facebook page for better outreach and accessibility. The company's Facebook page has recently received 200,000 fan likes. The service aims to help Egyptians to extract or renew governmental documents including ID cards, passports, marriage documents and death certificates. "At the beginning people were concerned because the concept wasn't common, but after they have dealt with the company they felt reassured and now our customer's number highly increased," said Eslam Danbel, the company's legal consultant. "Egyptians are ready to pay anything to avoid standing for a long time in crowded queues. Baseta helps them to finish up all mentioned services and deliver it to the home, club or work with no personal authorisation and for an amount of money," said Danbel Although many leaving comments on the page have emphasised the company's usefulness in cutting down wasted time, others are worried about its legality. "I heard about the company a while ago, from its Facebook page, and have not tried the service yet, but seems good because it will keep me away of police stations," said Shaimaa Raffat, a social media employee. A young advertising employee Ahmed Seoudi said he heard about the service few weeks ago. "To be honest, in the beginning I was suspicious I thought it's a new way of fraud, but then found its safe and the idea is great," Seoudi said. "The data should be delivered by the person himself not anyone else," said Khaled Youssef, one of the legal employees. Danbel said that the service is legally documented and has all the permissions needed form the concerned ministries. The company's official added the company has been already operating for 12 years in the US and Canada to help foreigners get work permissions and residency procedures in Egypt. When asked if the company has any further plans to expand services in the future to accommodate traffic services, Danbel pointed that he would like to deal with traffic services but until that moment nothing was planned.
