British pound climbs as government makes U-turn on tax cut plan    Egypt's net foreign assets decline again to reach $925 million in August    Turkey's inflation jumps to 83% highest level in nearly in 24 years    Egypt's FM heads to Congo Today to attend PRECOP27 conference    King Charles III won't attend COP27 in Egypt, following PM Truss advice    Swedish coastguard says: Fourth leak discovered on Nord Stream pipelines    Egyptian gecko invades Israel    Egypt welcomes back Russian flights on 1st October    Egypt launches 200 Years of Continuing Science tourism campaign    Egypt, UAE partner on sustainable waste management in Sharm el-Sheikh ahead of COP27    QNB Group names TikToker Khaby Lame official FIFA World Cup Qatar 2022 brand ambassador    Three possible scenarios as Egypt's central bank governor resigns – MP    Adele is living a love story, wants to be a homemaker    In Photos: Egypt swears in 13 new ministers after major Cabinet reshuffle    Egypt's Sisi names 13 ministers in Cabinet reshuffle    Spain: prosecutor seeks 8 years sentence for Shakira over tax evasion    Egypt: Alamein Art Festival kicks off a collection of recycled installations    Egypt's athlete Basma Emad wins bronze in weightlifting in Mediterranean Games    Maha karara joins AAIB as Head of Corporate Communications, Sustainability    Egypt works on charting cooperation strategies with international institutions for 5 years: Al-Mashat    Over 2.4 million newborns examined for hearing impairment: Health Ministry    Netflix releases trailer of Arab adaption of 'Perfect Strangers' film    Balqees to headline concert celebrating launch of streaming giant LIVENow in MENA    Sawsan Badr to be honoured at Aswan Women Film Festival    MP Abdel Hady Al-Qasby calls government to facilitate and support NGOs    Al-Sisi follows up on 'Great Transfiguration Project' in St. Catherine    Cairo, London stress need to strengthen cooperation to face climate change    Foreigners account for 22.6% of Egypt's T-bills issuances in 1H 2021: CBE    Egypt's ambassador to Italy passes away    Egypt confirms readiness to help African countries face terrorism and extremism    An estimated 235 million people needed humanitarian assistance and protection in 2021, an increase of 40% compared to 2020: IOM Egypt    Egypt, DRC discuss water cooperation during WYF    Egypt, DR Congo discuss boosting bilateral cooperation during WYF    Cameroonian police probe assault on three Algerian journalists covering AFCON    Pharaohs start AFCON 2021 campaign with fierce clash against Nigeria    Foreign Ministry opens capacity building course for French-speaking African diplomats    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Yahoo eyes Mideast's 'exciting' markets
Published in Daily News Egypt on 07 - 06 - 2011

CAIRO: Yahoo's Chief Executive Officer Carol Bartz sees huge opportunity in the growth of the web in the Middle East.
“When we look around the world, the Middle East and North Africa is one of the most exciting markets for us at Yahoo, with a combination of rapid user growth and a very attractive advertising market with incredible potential,” Bartz told media at a gathering in Dubai.
“Arabic is also one of the fastest growing languages on the internet, yet only 1 percent of online content is in Arabic today,” Bartz added, according to a statement from the company.
“Part of Yahoo's investment in MENA is to facilitate the growth of the Arabic language online.”
Yahoo acquired Maktoob in November 2009 has since opened offices across Dubai, Amman, Cairo, Riyadh and Casablanca, totaling around 300 employees who work in editorial, engineering, sales, marketing and customer care.
“Because our teams are local, we understand what people need and in turn develop our products accordingly to serve up the right content,” said Bartz.
Since acquiring Maktoob, the combined reach of the company has grown from 30 million unique users to 50 million.
“Yahoo Maktoob has also establishhed content deals with the likes of Al Jazeera, BBC, Reuters and the Saudi Publishing & Research Company, and continues to look for more Arabic language content partners. The company continues to recruit writers, bloggers and editors to make its original content in Arabic broader and richer,” the statement read.
“We are making our content mobile, since mobile penetration for this region is growing at an incredible rate,” said Bartz. “This month we will introduce our Yahoo Maktoob homepage for mobile in both Arabic and English. Also look for mobile versions of our media properties, like news and sports.”
As broadband penetration continues to rise in the Middle East, Bartz said Yahoo plans to invest more in Video On Demand service to deliver content from popular Arabic TV series, movies and music videos.
One of their new products for Ramadan will see Yahoo's Middle East editorial team selecting lifestyle and religious content from its news, women, video and omg properties, and popular forums.
She also emphasized the importance of online advertising. “Yahoo Maktoob is the number one in the Middle East and North Africa for display advertising, with 40 percent market share,” according to the statement.
Online ad spend for the region is currently only 2 percent of total advertising spend for the entire region. France's, for example, is around 15 percent and in the UK's is 25 percent.
Bartz noted that the region is host to the fastest growing advertising market in the world, with average year-on-year growth in digital spending around 25-30 percent.
“We envision the online ad market in MENA to reach at least 5-7 percent of the total ad market by 2015,” said Bartz.


Clic here to read the story from its source.