Egypt, Saudi Arabia coordinate on regional crises ahead of first Supreme Council meeting    FRA launches first register for tech-based risk assessment firms in non-banking finance    Egypt's Health Ministry, Philips to study local manufacturing of CT scan machines    African World Heritage Fund registers four new sites as Egypt hosts board meetings    Maduro faces New York court as world leaders demand explanation and Trump threatens strikes    Egypt identifies 80 measures to overhaul startup environment and boost investment    Turkish firm Eroglu Moda Tekstil to invest $5.6m in Egypt garment factory    EGX closes in red area on 5 Jan    Gold rises on Monday    Oil falls on Monday    Al-Sisi pledges full support for UN desertification chief in Cairo meeting    Al-Sisi highlights Egypt's sporting readiness during 2026 World Cup trophy tour    Egypt opens Braille-accessible library in Cairo under presidential directive    Abdelatty urges calm in Yemen in high-level calls with Turkey, Pakistan, Gulf states    Madbouly highlights "love and closeness" between Egyptians during Christmas visit    Egypt confirms safety of citizens in Venezuela after US strikes, capture of Maduro    From Niche to National Asset: Inside the Egyptian Golf Federation's Institutional Rebirth    5th-century BC industrial hub, Roman burials discovered in Egypt's West Delta    Egyptian-Italian team uncovers ancient workshops, Roman cemetery in Western Nile Delta    Egypt, Viatris sign MoU to expand presidential mental health initiative    Egypt's PM reviews rollout of second phase of universal health insurance scheme    Egypt sends medical convoy, supplies to Sudan to support healthcare sector    Egypt sends 15th urgent aid convoy to Gaza in cooperation with Catholic Relief Services    Al-Sisi: Egypt seeks binding Nile agreement with Ethiopia    Egyptian-built dam in Tanzania is model for Nile cooperation, says Foreign Minister    Al-Sisi affirms support for Sudan's sovereignty and calls for accountability over conflict crimes    Egypt flags red lines, urges Sudan unity, civilian protection    Egyptian Golf Federation appoints Stuart Clayton as technical director    4th Egyptian Women Summit kicks off with focus on STEM, AI    UNESCO adds Egyptian Koshari to intangible cultural heritage list    Egypt recovers two ancient artefacts from Belgium    Egypt warns of erratic Ethiopian dam operations after sharp swings in Blue Nile flows    Sisi expands national support fund to include diplomats who died on duty    Egypt's PM reviews efforts to remove Nile River encroachments    Egypt resolves dispute between top African sports bodies ahead of 2027 African Games    Germany among EU's priciest labour markets – official data    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







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A KHAWAGA'S TALE: Palestine needs better PR
Published in Daily News Egypt on 04 - 01 - 2009

Welcome Back, my friend and part-time taxi driver, Wael, exclaimed as he shook my hand in Terminal 2 at Cairo Airport, 0800 hours on Friday. "It's good to be home, I said fingers crossed, as the Australian tourist group I had been chatting up on the Singapore Airbus pushed past, beaming with expectations.
I had asked if Gaza was on their itinerary. But I guess they don't like tunnels.
Australians, they love border protection, remember the Tampa, that Norwegian ship which rescued drowning Afghanistan refugees in 2001?
The Australian government of the day, who wouldn't give them safe harbor, won an election on that episode.
Politicians know best. They can handle things, keep the peace, and be sure to do the right thing. That is their public relations pitch anyway.
Over Christmas I enjoyed a very emotional home coming after seven years and I've now found myself having committed the mortal sin of sleeping during the day after a 22 hour flight (including transfer) from Brisbane and I am wide awake at 2 am eating Tim Tams, trying to get an angle on it all.
Travel of course is about cultural baggage; what you take and what you bring home, and this, apart from the Tim Tams, is The Derek Truck Band, which I am playing on my stereo - you'll just have to Google all of that and then please read on.
No surprise really that Israel has turned on Hamas with elections looming; handing out a beating to the underclass always polarizing the center right who believe the usual wedge issues no matter where they are in the world (see Tampa above);
1. They will out-number us by 2020.
2. Poverty is their own fault for being lazy.
3. They'll take your job, your daughter or both.
Buying into Middle East politics is of course Cairo's most boring dinner party conversation. One side has all the guns, political will and a working bureaucracy and the other six or seven sides have no idea.
Hamas can hire me as a PR agent. Yes, I think they are that desperate. Hezbollah? I'll take that account too and I'll do the PLO for old time's sake. Why they never learnt to handle the dark art of disinformation and news fabrication.
Yes I have been to the land of plenty; top billing went to the English wife and baby Max. Let me tell you, the cousins and old friends came out of the wood work to have a look. See PR skills!
And I come home to chaos. Moses' land of milk and honey up in smoke. And why? No Hill and Knowlton, no Saatchi and Saatchi.
Google those references if you like and remember, more than three Tim Tams at 3 am is a mistake.
The Australian tourists from the plane were headed for a three star hotel in Dokki, and then catching the train to Luxor to join a cruise on the Nile to Aswan; riding the train back to Cairo and then a round trip to Alexandria.
The three week itinerary cost 5,500 Australian dollars, approximately LE 20,000, including airfare, accommodation, breakfast, entrance fees, guides and taxes.
Twenty grand, you could travel for a year in Egypt on that.
I did learn important information on my 22 hour flight though. Firstly tourists expect to fall ill with gastroenteritis whilst in Egypt. The remedy for this is to drink a little whisky at breakfast to kill the bacteria. There are fool proof ways to tell real papyrus from fake papyrus, but the Airbus hit turbulence and my "coke spilt over my notes, so this is another secret lost to the sands of the Sahara.
Egypt is so successful at luring these visitors because it sells the sizzle in the sausage, as the marketers would say. It is a childhood dream of occidentals to wonder amongst the mysterious Pharaonic temples, drift on the Nile and haggle in souks that haven't changed since Biblical times.
You see, disinformation, Egypt understands spin, and Hamas, and Gaza in particular, needs the doctor now.
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