The Dark Knight took in a record $155.34 million in its first weekend in the North American box-office, topping the previous best of $151.1 million for Spider-Man 3 in May 2007 and pacing Hollywood to its biggest weekend ever, according to studio estimates Sunday. We knew it would be big, but we never expected to dominate the marketplace like we did, said Dan Fellman, head of distribution for Warner Bros., which released The Dark Knight. The movie should shoot past the $200 million mark by the end of the week, he said. Hollywood set an overall revenue record of $253 million for a three-day weekend, beating the $218.4 million haul over the weekend of July 7, 2006, according to box-office tracker Media By Numbers. This weekend is such a juggernaut, said Nikki Rocco, head of distribution for Universal, whose musical Mamma Mia! debuted at No. 2 with $27.6 million. Factoring in higher admission prices, Spider-Man 3 may have sold slightly more tickets than The Dark Knight. At 2007 s average price of $6.88, Spider-Man 3 sold 21.96 million tickets over opening weekend. Media By Numbers estimates today s average movie prices at $7.08, which means The Dark Knight would have sold 21.94 million tickets. Revenue totals for The Dark Knight could change when final numbers are released Monday. The movie s release was preceded by months of buzz and speculation over the performance of the late Heath Ledger as the Joker, Batman s nemesis. Ledger, who died in January from an accidental prescription-drug overdose, played the Joker as a demonic presence, his performance prompting predictions that the role might earn him a posthumous Academy Award nomination. The average opening gross of the last five 'Batman movies is $47 million. This tripled that, and for a reason, said Paul Dergarabedian, president of Media By Numbers. A big part of that was the Heath Ledger mystique and a phenomenal performance that absolutely deserves the excitement surrounding it. The Dark Knight reunites director Christopher Nolan with his Batman Begins star Christian Bale, whose vigilante crime-fighter is taunted and tested by Ledger s Joker as the villain unleashes violence and chaos on the city of Gotham. Overseas, The Dark Knight added $40 million in 20 countries where it began opening Wednesday, including Australia, Mexico and Brazil. The film opens in Great Britain this weekend and rolls out to most of the rest of the world over the next few weeks. The Dark Knight, which cost $185 million to make, also broke the Spider-Man 3 record for best debut in IMAX large-screen theaters with $6.2 million. Spider-Man 3 opened with $4.7 million in IMAX cinemas. Every single show is sold out, said Greg Foster, IMAX chairman and president. We re adding shows as much as we can, but we re at 100 percent capacity. On opening day Friday, The Dark Knight also took in more money than previously counted, Fellman said. The film pulled in a record $67.85 million, up nearly $1.5 million from the studio s estimates a day earlier. The previous opening-day record also had been held by Spider-Man 3 with $59.8 million. Women accounted for most of the audience for Mamma Mia! , which Universal opened as counter-programming to the male-dominated audience for The Dark Knight. With the crowded summer, we knew we would have to find the right weekend, and this seemed like the perfect one considering three-quarters of our audience was female, Rocco said. Based on the stage musical set to the tunes of ABBA, Mamma Mia! features Meryl Streep, Pierce Brosnan, Colin Firth, Stellan Skarsgard, Julie Walters and Christine Baranski. The weekend s other new wide release, 20th Century Fox s animated family flick Space Chimps, opened at No. 7 with $7.4 million. -AP
