EGX indices in red by mid-Sunday trade    Egypt's Labour Ministry offers 600 free training grants for youth    Egypt ramps up grid projects to lead regional energy trade    Egypt's GAH, Spain's Konecta discuss digital health partnership    CBE Deputy Governor attends ceremony appointing DPI as new manager of 'Nclude'    Egypt to announce new private sector financing deals at Sunday conference    Egypt deploys over 2,400 ambulances to support high school exams nationwide    Environment Minister chairs closing session on Mediterranean Sea protection at UN Ocean Conference    Egypt nuclear authority: No radiation rise amid regional unrest    Egypt selected for $1bn climate fund decarbonisation programme: Al-Mashat    Grand Egyptian Museum opening delayed to Q4    Egypt delays Grand Museum opening to Q4 amid regional tensions    Israel and Iran's nuclear programme: Intense strikes and "limited damage"    Egypt's Foreign Minister condemns Israeli strikes in calls with European, Iraqi counterparts    Trump faces MAGA backlash as Israel-Iran conflict tests non-interventionist promise    Egypt slams Israeli strike on Iran, warns of regional chaos    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's EDA joins high-level Africa-Europe medicines regulatory talks    US Senate clears over $3b in arms sales to Qatar, UAE    Egypt discusses urgent population, development plan with WB    Egypt reaffirms commitment to ocean conservation at UN conference    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Egypt, Serbia explore cultural cooperation in heritage, tourism    Egypt discovers three New Kingdom tombs in Luxor's Dra' Abu El-Naga    Egypt launches "Memory of the City" app to document urban history    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Egypt's FM inspects Julius Nyerere Dam project in Tanzania    Egypt's FM praises ties with Tanzania    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Azza Fahmy and Preen create sensation on NY catwalk
Published in Daily News Egypt on 26 - 02 - 2010

Mere seconds after the Preen catwalk show was over, updates on Twitter and fashion blogs sprang up: Preen showed a sublime collection at New York's Fashion Week in early February. Suzy Menkes of the International Herald Tribune applauded it and Cathy Horyn of the New York Times wrote that it was "different in the best of ways.
But critics, journalists and fashion aficionados also took note of one thing: bold jewelry, the likes of which had almost disappeared off of runways in recent years, particularly when paired with Preen's recent collection of space age meets Romeo and Juliet romanticism.
The duo behind the British it-brand Preen are Justin Thornton and Thea Bregazzi. Counting Kate Moss and Gwenyth Paltrow as fans, they have the edginess of British fashion combined with the fine silhouettes and sensuality of Parisian fashion.
Working in collaboration with Preen, a jewelry collection was quickly designed by Azza Fahmy for the label in under a month, just before fashion week mania.
Taking inspiration from the lace and flowered patterns of the fabrics that Thornton and Bregazzi were working with for their Fall/Winter 2010 collection, Fahmy along with her daughter Amina Ghali, who designs alongside her mother, created a futuristic looking collection that still relied on Azza Fahmy standards such as bold patterns, fine craftsmanship and painstaking detail.
A standout piece is the choker, created as if a triptych of art panels. Each panel is hand pierced to reveal curlicues of flower patterns, calligraphy and geometric patterns; yet what is different about this collection is the width and boldness of the lines.
The calligraphy is not written in fine wisps of gold, but rather wide silver letters mingle with talisman eyes and other patterns that it becomes harder to distinguish what is what. Fahmy and Ghali have modernized both script and images and by doing so, they have perfectly complimented Preen's modernization of form, underwear silhouettes became outerwear silhouettes in their fashion collection yet there was still a lot of covering up.
Preen sent out dresses with long hemlines and surprise cut outs, dresses had turtleneck collars and snug long sleeves yet the collar bone area was bare. The choker was intended to continue the lines of Preen's designs, highlighting the femininity of a high neck.
But bangles, earrings and rings were also presented. The bangles were large and slightly chunky, angularly faceted for a futuristic effect offset by delicate piercing and engraving. A cuff was made from both gold and silver, and beautifully highlighted when worn on top of a long black sleeve.
But the pièce de resistance was a silver belt with one link of gold worn over a white blouse with a high neck.
Preen have to be applauded for bringing femininity back to the catwalk, and somehow still making very conservative necklines and forms ever so sexy. But of course, they can thank Azza Fahmy as well; she's boosted their collection with a sort of edginess that we don't often see in jewelry design anymore.


Clic here to read the story from its source.