E-Finance for electronic payment is going to launch a new brand dubbed as ‘Khales'in cooperation with Bee and E-Masary. Khales is a safe and collective e-payment service which targets individual retailers in the Egyptian market. Acting as a Bill Aggregator, Khales is expected to provide the biggest number of e-collection channels for companies specialised in e-payment solutions. Ibrahim Sarhan, CEO of E-Finance, said that Khales service would save so much time and effort for its users to pay their bills in a faster better than traditional ways. Sarhan added that E-Finance has a strong and efficient infrastructure to ensure a good start for Khales in the Egyptian market. Mohamed Yehia, Senior Operation Manager at e-finance, said that Khales would provide Egyptian citizens a medium to pay for their electricity bills, charity donations at Long Live Egypt fund, Egyptian Zakat, and Charity House, mobile and internet services. In addition, the new e-payment channel would also enable the citizens to pay for any transactions with Mortgage Finance Fund(MFF), General Authority for Investment (GAFI), and New Urban Communities Authority (NUCA). Yehia added that the new service would be available on a mobile application as well as on an internet website. From his part, Mohammed Nagi, Chairman of E-Masary, stressed his company's willingness to cooperate with ‘Khales' which will cover the needs of a wide segment of individual retailers. MuzaffarKamilov, Managing Director and Chairman of Bee, expressed his delight with this partnership asserting that it will be a good addition to the e-payment industry in Egypt.
