etisalat by e& has signed on Tuesday a strategic partnership with the largest payment card network processor in the world, Visa to scale up the development of digital payment, through launching financial technology solutions in various fields. The agreement aims to facilitate payment methods for customers through issuing cards and payments, as a part of the country's efforts towards digital transformation and the financial inclusivity according to Egypt's vision 2030. The cooperation aligned with Etisalat e&'s strategy to be an international company in the field of technical investment, as it works on empowering the society by changing their trademark to e&. It also provides innovative solutions for payment and offers special digital services for e&'s customers that match with the latest technology, the statement added. "The agreement will allow our company to upgrade its services and reach digital transformation, which will keep up with our rapid world's needs," said CEO of e&, Ahmed Yahya. Mala Al-Baba, the general director of Visa in Egypt, added "this cooperation will make a positive change in the Egyptian society through new technologies that allow individuals to participate in the economy."
