Mercedes-Benz Egypt announced on Wednesday that it had appointed Gerd Bitterlich as its new president and CEO, succeeding Thomas Zorn. Zorn will assume a new role with Daimler at global head office Bitterlich, a German citizen, has more than 30 years of international experience in the automotive industry across various areas, including business development, finance, retail operations, dealer development, and sales and marketing. Prior to his new role in Egypt, Bitterlich served for over 4 years as vice president and CFO of Mercedes-Benz in Korea, the fifth biggest Mercedes-Benz passenger car market globally. He had two consecutive assignments in China, serving as General Manager Eastern Region China for Mercedes-Benz passenger cars during 2011 – 2013 and as vice president and CFO for Mercedes-Benz Vans China from 2014 – 2016. From 2007 to 2010, Bitterlich held the position of CFO of Mercedes-Benz Own Retail in Luxembourg. Earlier before 2007, he held various senior management positions at Mercedes-Benz Global Headquarters and Mercedes-Benz Bank in Stuttgart/Germany. Gerd's vast international experience and vision is expected to play an integral role in the further success of the Mercedes-Benz brand in Egypt.
