Turkey vows to continue anti-terror operations in northern Iraq    Israel deal on annexation will take a while to take effect, White House adviser says    Erdogan says Turkey will exact 'high price' for any attack on vessel    Jailed Muslim Brotherhood leading member Essam El-Erian dies from heart attack    Man Utd target Sancho says 'happy' at Dortmund    Indonesian teachers warn of new virus clusters as schools reopen    Real, Liverpool exits don't help Man City, says Silva    Live score: RB Leipzig v Atletico Madrid (UEFA Champions League)    Germany: Optimistic we'll have a vaccine in coming months and certainly next year    Philippines eyes clinical trials for Russian COVID-19 vaccine in October    EBRD provides $200mn for Egypt's trade, private business amid coronavirus    Egypt sends shipment of 14 tonnes of flour to Lebanon    Egypt records 129 new coronavirus cases, 26 deaths on Wednesday    UK enters recession after GDP dived by a record 20.4% in Q2    New Zealand locks down largest city after cases end 102-day run    Egypt's property developer SODIC profits drop 80% in H1    Egypt's senate elections 2020 trending on social media in few days    Egypt reopens Rafah border crossing for first time since April    168 new coronavirus cases, 24 deaths recorded on Tuesday    Egypt discusses Amazon expansion plans in the local market    Scramble for the Senate seats    French publisher's jarring memoir to be released in English    Breaking down barriers    Foreign currency takes a hit    The last piece of gold    Mohamed Mandour, guru of modern pottery    Lebanese demand change after government quits over Beirut explosion    Trump says ‘great' bond with China's counterpart changed after COVID-19    VIDEO: Al-Rehab residents vote in ُEgypt's Senate elections in highly organized manner    Netflix Egypt released its teaser images of Arabic original series, Ma Waraa Al Tabiaa    Egypt puts in place scheme ahead of Senate elections – ministry    African Champions League final will be played on Oct. 16-17, CAF says    Egypt invites Tesla's founder to visit Giza Pyramids after controversial tweets    No room to delay Egyptian Premier League games – EFA's board member    Egypt Cup games to resume after Premier League finishes: EFA    The Facebook Preacher's Search for Fame, and Egypt's Economy    Egypt's efforts in Libya to activate free will of Libyan people: Al-Sisi    Egypt calls on UNSC to address oil spill risks off Yemen coast    Egypt economically strong in face of COVID-19, reforms ongoing: International Cooperation Minister    Arafa Holding reports $144,000 COVID-19-related losses in April    Hyksos campaigns were internal takeover, not foreign invaders: study    COVID-19 affects Egypt sporting clubs    COVID-19 will soon turn to seasonal like swine flu: Presidential Health Advisor    ‘Egypt's Support' coalition convenes to discuss its Senate election list    Robbery attempt leads to discovery of Ptolemaic monuments in Qena    Flouting international guidance, Ethiopia unilaterally starts filling its Nile dam    Google ‘translate' ancient Egyptian hieroglyphs    Zaha speaks out after online racial abuse    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.





FDA authorizes marketing of Philip Morris's IQOS towards a smoke-free future
Published in Amwal Al Ghad on 12 - 07 - 2020

The U.S. Food and Drug Administration (FDA) authorized the marketing of IQOS, Philip Morris International's (PMI) electrically heated tobacco system, as a modified risk tobacco product (MRTP).
In doing so, the agency found that an IQOS exposure modification order is appropriate to promote the public health.
This decision follows a review of the extensive scientific evidence package PMI submitted to the FDA in December 2016 to support its MRTP applications.
Commenting on the FDA's announcement, André Calantzopoulos, PMI's Chief Executive Officer, said:
"The FDA's decision is a historic public health milestone. Many of the tens of millions of American men and women who smoke today will quit—but many won't. Today's decision makes it possible to inform these adults that switching completely to IQOS is a better choice than continuing to smoke. FDA determined that scientific studies show that switching completely from conventional cigarettes to IQOS reduces exposure to harmful or potentially harmful chemicals.
IQOS is a fundamentally different product than combustible cigarettes and must be regulated differently, as the FDA has recognized. Now—more than ever—there is an urgent need for a fundamentally different conversation on a cooperative approach to achieve a smoke-free future. The FDA's decision provides an important example of how governments and public health organizations can regulate smoke-free alternatives to differentiate them from cigarettes in order to promote the public health.
PMI estimates that approximately 10.6 million adult smokers around the world have already stopped smoking and switched to IQOS. We believe that this decision can help to further accelerate the transition of U.S. adults away from cigarettes. We, along with our licensee Altria, are committed to guarding against unintended use and fully support FDA's focus on protecting youth.
The decision is a result of our ongoing commitment to put science at the forefront as we continue on our quest to replace cigarettes with smoke-free alternatives as quickly as possible.
Harnessing innovations like IQOS to dramatically speed-up the decline in cigarette smoking is the opportunity of this century. Comprehensive, science-based regulation can help to rapidly shift adult smokers who would otherwise continue smoking to better options, while simultaneously guarding against unintended consequences."
From his side, Vassilis Gkatzelis, Managing Director of Philip Morris Egypt & Levant stated that "This is a historic milestone. The US FDA reviewed all available science and confirmed that IQOS is distinctly different from cigarettes because it has been demonstrated to reduce exposure to harmful chemicals. Now is the time to rapidly shift adult smokers away from cigarettes. Scientifically substantiated better alternatives like IQOS represent a public health opportunity."


Clic here to read the story from its source.