Ivory Coast striker Gervinho was on target as AS Roma opened their Italian Serie A campaign with a 2-0 victory over Fiorentina on Saturday. Roma are viewed by many as the team most likely to challenge Juve at the top this year and they made a positive start to their campaign with Ivory Coast forward Gervinho creating one goal and grabbing the second against Fiorentina. Former Chelsea and England fullback Ashley Cole made his Serie A debut against a Fiore team coached by ex-Roma striker Vincenzo Montella. Belgian midfielder Raddja Nainggolan opened the scoring in the 28th minute, bursting through from midfield and feeding Gervinho, whose low shot was parried by Fiorentina's Brazilian keeper Neto only for Nainggolan to blast home the loose ball. Fiore twice went close to an equaliser just after the hour - Josip Ilicic hitting the bar with a curling free-kick before Khouma Babacar's close-range effort was well blocked by Roma keeper Morgan De Sanctis. But in injury time Roma wrapped up the three points with Nainggolan returning the favour to Gervinho with a perfectly weighted through ball and the Ivorian rounding Neto before slotting into the unguarded goal. The first Sunday of the season sees Filippo Inzaghi's AC Milan host Lazio while Inter are at Torino and Napoli travel to Genoa. (For more sports news and updates, follow Ahram Online Sports on Twitter at@AO_Sportsand on Facebook atAhramOnlineSports.) http://english.ahram.org.eg/News/109601.aspx