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Instagram launches new video service that rivals YouTube
The Egyptian Gazette Published in The Egyptian Gazette on 29 - 06 - 2018

SAN FRANCISCO, June 29, 2018 (News Wires) - Facebook's Instagram service is loosening its restraints on video in an attempt to lure younger viewers away from video platform YouTube when they're looking for something to watch on their smartphones.
The expansion announced recently, dubbed IGTV, will increase Instagram's video time limit from one minute to 10 minutes for most users. Accounts with large audiences will be able to go as long as an hour.
Video will be available through Instagram or a new app called IGTV. The video will eventually give Facebook more opportunities to sell advertising.
It's the latest instance in which Instagram has ripped a page from a rival's playbook in an effort to preserve its status as a cool place for young people to share and view content. In this case, Instagram is mimicking Google's YouTube. Before, Facebook and Instagram have copied Snapchat – another magnet for teens and young adults.
Instagram, now nearly 8 years old, is moving further from its roots as a photo-sharing service as it dives headlong into longer-form video.

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