Al-Sisi reviews Egypt's food security, strategic commodity reserves    Egypt signs strategic agreements to attract global investment in gold, mineral exploration    Syria says it will defend its territory after Israeli strikes in Suwayda    Egyptian Exchange ends mixed on July 15    Suez Canal vehicle carrier traffic set to rebound by 20% in H2: SCA chief    Tut Group launches its operations in Egyptian market for exporting Egyptian products    China's urban jobless rate eases in June '25    Egypt's Health Minister reviews drug authority cooperation with WHO    Egypt urges EU support for Gaza ceasefire, reconstruction at Brussels talks    Pakistan names Qatari royal as brand ambassador after 'Killer Mountain' climb    Health Ministry denies claims of meningitis-related deaths among siblings    Egypt, Mexico explore joint action on environment, sustainability    Egypt, Mexico discuss environmental cooperation, combating desertification    Needle-spiking attacks in France prompt government warning, public fear    Foreign, housing ministers discuss Egypt's role in African development push    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt, France FMs review Gaza ceasefire efforts, reconstruction    CIB finances Giza Pyramids Sound and Light Show redevelopment with EGP 963m loan    Greco-Roman tombs with hieroglyphic inscriptions discovered in Aswan    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Egypt condemns deadly terrorist attack in Niger        Sisi launches new support initiative for families of war, terrorism victims    Egypt's GAH, Spain's Konecta discuss digital health partnership    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



TikTok collaborates with Met to revive its art work legacy
Published in Daily News Egypt on 13 - 05 - 2019

Over the past few months, short videos of people dancing, and singing have been going viral on social media showcasing hidden talents and unbelievable imaginativeness by users. The worldwide leading application, TikTok, has taken over social media and mobile apps, leaving the sky as the limit for users. When thinking about the creativity of users, combining it with the legacy and beauty of inherited art, collaborating with the Metropolitan Museum of Art (Met) in New York comes to present the best combination of alluring art of the museum and the ultimate innovation of users.
The Met announced last week a new collaboration with the world's leading short video platform, TikTok, where it launches an official account with hashtags for people to interact with, and challenges to bring out users' creativity. The collaboration aims to bring people's attention to the art of the Met in a modernised, creative way.
Starting with two main campaigns, one about the Met Gala and the other about going back to the classics, the elite museum aims to highlight its existing art in number of countries, including in global markets suc as the UK; France; Germany;, Poland, Spain; Japan; Korea; Malaysia; Indonesia; Singapore; Vietnam; Thailand; the Philippines; Turkey; Mexico; Brazil, and others.
"As a global cultural institution, the Met's mission is to engage audiences with art from our collection of over 1.5m objects spanning over 5,000 years of human history – and there is no better place to do so than one of the world's fastest-growing social media communities," said Kenneth Weine, vice president and chief communications officer at the Met, in a press release.
In his statement, Weine added that the application is a tool for the museum to strengthen its ties with the audience, and attract them to the beauty of the art existing at the Met.
"TikTok reaches hundreds of millions of users, many of whom are art enthusiasts. We look forward to deepening our connection with this audience, and to seeing the multiple creative ways they engage with the Met collection," he added.
For their side, the application announced that such collaboration comes to bring out the best of people's innovation.
"TikTok allows users to showcase and consume the world's creativity, knowledge and moments that matter in everyday life, and is committed to building a community by encouraging users to share their passion through their videos," said Blake Chandlee, head of Global Brand Partnerships at TikTok.
"Together with the Met, we are launching a campaign with two challenges to empower people to express their creative ideas, as we celebrate trends and embrace diversity on this vibrant platform," he pointed out.
The latest collaboration of the two sides, took place at the Met Gala, where users were asked to "create original content inspired by the parade of fashion seen on the red carpet at The Costume Institute's annual benefit, the Met Gala."
The duo started by the end of April, when both partners published the #SaluteToClassics challenge, where the spark of the classics glimmered in the skies of the selected countries.
Users in the challenge willingly travelled back in time and place to present what it would be like if they were art figures, or if they were a part of an artwork scene.
According to the press release, the global challenge offers a prize of an all-expenses paid five-night trip to New York and the chance to be among the first to visit the spring 2019 Costume Institute exhibition, Camp: Notes on Fashion.


Clic here to read the story from its source.