Jumia, an e-commerce company, will meet with officials of the Ministry of Communications and Information Technology to discuss their demands and technical comments on the new e-commerce law, according to CEO of Jumia, Hesham Safwat. He pointed out that there are different types of e-commerce platforms. Some platforms provide e-commerce services among customers, while others like Jumia showcase companies' products, along with online stores. Each of these types have different roles that must be regulated by the law. The company always seeks to protect its investments through regulated legislation, which are necessary to support the spread of electronic commerce and protect investments, highlighted Safwat. Furthermore, Safwat remarked that the number of products exhibited on Jumia's platform exceeded 2m products from 7,000 exhibitors, up by 170% in business size, noting that the company aims to have 20,000 exhibitors in the coming period. It comes on the sidelines of the press conference held on Monday by Jumia to announce the launch of the Black Friday offers between 2 and 30 November. The company aims to attract 30 million customers during this sales period, Safwat declared. During the press conference, Nisreen Wahba, head of the company's Commercial Sector, said that Jumia plans to conclude 200,000 transactions, through 7,000 exhibitors, offering 2m products on its electronic platform. She explained that the Jumia will provide discounts up to 80% on appliances in the first week of the Black Friday campaign, then fashion followed by electronics. The company will conclude by offering top selling products in campaign's last week. Wahba added that Jumia will also offer discounts every Sunday on a certain product, beginning with groceries, followed by children's items as well as automotive-related products. Moreover, she indicated that 12 flash sales will be offered every Friday, as well as 1,000 discount coupons. Jumia's partners in this campaign include L'Oreal, Andorra, Town Team, Braun, Samsung, and Infinix. Black Friday started in the US when customers noticed a surge in purchases in the day following Thanksgiving Day, so they allocated this day to offer big deals and discounts, making it the biggest shopping day of the year. With traders offering unprecedented discounts, Black Friday is a global event where the people worldwide chase the best deals and offers.
