Accessing LGBT news just got a whole lot easier. The Advocate, the world's leading gay news source, has launched a new free, advertising-supported iPad application, Advocate Discovery, through a partnership with Web discovery engine Trapit. The new app allows users to aggregate LGBT content from around the world and tailor it to the reader's specific interests. Advocate Discovery can now be downloaded through the Apple app store and will be curated by The Advocate's editorial team. “We are proud to partner with Here Media, publishers of The Advocate, to combine Trapit's advanced AI and content personalization with the most forward-thinking and largest LGBT media company. The new Advocate Discovery app will allow Here Media1s loyal readership to get all their news and headlines from sources around the globe in one convenient and easy to use app through The Advocate brand," said Gary Griffiths, CEO of Trapit. The Advocate Discovery app allows iPad users to find news important to LGBT Americans in an user-friendly, comprehensive manner. The app delivers a selection of the most recent articles, features, blogs, and videos on the topics most important to individual readers. Each user can create new “traps" that pull content from Here Media's network of websites — including Advocate.com, OUT.com, Gay.net, OutTraveler.com, HIVPlusMag.com, and SheWired.com, as well as hundreds of thousands of other LGBT-relevant and mainstream news sources. Additionally, Advocate Discovery learns more about each user as they continue to use and explore the app and provides them content related to their interests. Advocate Discovery also allows readers to easily share important news stories through their social networking platforms, including Facebook, Twitter, and LinkedIn, or schedule headlines and features to share using Buffer. Here Media chose to work with Trapit for the new Advocate Discovery app because of the unique way Trapit gathers its content and compensates publishers. While most discovery apps pull content from publishers without linking back to the original source or showing ads from that publisher, Trapit discovery apps display the same advertisements that would be seen on the original publisher's site. “For over 45 years The Advocate has been the news source of record for the LGBT audience. The brand has grown and evolved from a newsletter to a glossy print publication and now has a robust, growing Web presence. The Advocate Discovery app is the next step in the evolution of this trusted and iconic brand and will surely be the only app anyone concerned with gay news ever needs," said Paul Colichman, CEO of Here Media. BN
