Etisalat Egypt unveiled on Sunday "etisalat by e&" as the new brand journey to become a global technology and investment conglomerate that accelerates digital transformation while empowering communities. The consolidated revenues for e& in 2021 have reached AED 53.3 billion, while the consolidated net profit has risen to AED 9.3 billion. e& will enhance customers experiences across all segments by ideating, designing, and delivering a range of innovative and breakthrough technologies, driven by its track record of success. Hatem Dowidar, CEO of e& said that the rebranding aims to achieve company's ambitions in transforming business and improve brand's value, which came as part of company's framework to adopt all factors of renewal and innovation. Furthermore, the rebranding seeks to strengthen Etisalat Egypt's position in the Egyptian market with its state-of-the-art infrastructure, robust operations and strong partnerships built upon years of sustainable growth and continuous commitment to innovation, Hazem Metwally, chief executive of Etisalat Egypt. Hazem Metwally, Executive Director of Etisalat Misr "Over the past 15 years, we have achieved a lot in creating value for our subscribers, shareholders, people and our communities. Our story of success is one that we want to continue to follow in the future in our new brand evolution and continue to re-invent ourselves so that we make a difference in the market," Metwally added. Etisalat Group has changed its brand identity to e&, effective 23 February 2022.
