Egypt warns of Israeli military operation in Rafah    Madinaty Golf Club emerges as Egypt's hub for global brand launches: Omar Hisham Talaat    US academic groups decry police force in campus protest crackdowns    US Military Official Discusses Gaza Aid Challenges: Why Airdrops Aren't Enough    AMEDA unveils modernisation steps for African, ME depositories    US Embassy in Cairo announces Egyptian-American musical fusion tour    ExxonMobil's Nigerian asset sale nears approval    Argentina's GDP to contract by 3.3% in '24, grow 2.7% in '25: OECD    Chubb prepares $350M payout for state of Maryland over bridge collapse    Elsewedy Electric, Bühler Group, and IBC Group sign agreement to advance grain silos industry in Egypt    Yen surges against dollar on intervention rumours    Norway's Scatec explores 5 new renewable energy projects in Egypt    Egypt, France emphasize ceasefire in Gaza, two-state solution    Microsoft plans to build data centre in Thailand    Japanese Ambassador presents Certificate of Appreciation to renowned Opera singer Reda El-Wakil    Health Minister, Johnson & Johnson explore collaborative opportunities at Qatar Goals 2024    WFP, EU collaborate to empower refugees, host communities in Egypt    Sweilam highlights Egypt's water needs, cooperation efforts during Baghdad Conference    AstraZeneca injects $50m in Egypt over four years    Egypt, AstraZeneca sign liver cancer MoU    Swiss freeze on Russian assets dwindles to $6.36b in '23    Amir Karara reflects on 'Beit Al-Rifai' success, aspires for future collaborations    Climate change risks 70% of global workforce – ILO    Prime Minister Madbouly reviews cooperation with South Sudan    Egypt retains top spot in CFA's MENA Research Challenge    Egyptian public, private sectors off on Apr 25 marking Sinai Liberation    Debt swaps could unlock $100b for climate action    President Al-Sisi embarks on new term with pledge for prosperity, democratic evolution    Amal Al Ghad Magazine congratulates President Sisi on new office term    Egyptian, Japanese Judo communities celebrate new coach at Tokyo's Embassy in Cairo    Uppingham Cairo and Rafa Nadal Academy Unite to Elevate Sports Education in Egypt with the Introduction of the "Rafa Nadal Tennis Program"    Financial literacy becomes extremely important – EGX official    Euro area annual inflation up to 2.9% – Eurostat    BYD، Brazil's Sigma Lithium JV likely    UNESCO celebrates World Arabic Language Day    Motaz Azaiza mural in Manchester tribute to Palestinian journalists    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



The soft power of music
Published in Al-Ahram Weekly on 24 - 05 - 2018

On Monday 14 May, the Gomhoreya Theatre in Cairo gave its stage to the Grand Musical Spectacle, an event that included a large music segment in addition to honouring the Egyptian actress and Al-Ahram Weekly columnist Lobna Abdel-Aziz.
The event was organised by artist, businesswoman and scholar Mona Zaki's initiative Soft Power Productions. As the company's name indicates, its activities revolve around using arts and culture as a tool for change to complement the “hard power” of economics and politics. While hard power like the military and the police protect the country's borders and security, soft power promotes a healthy social and ideological atmosphere and reinforcing tolerance across cultures.
Zaki and her family are no strangers to the art world. A former soprano herself, she is married to the renowned Egyptian artist Farid Fadel. The couple have two daughters, Dalia Farid and Lily Farid, both singers, who are cofounders and core members of the Soft Power Productions team. Zaki's company promotes culture through numerous events, concerts and theatre productions, but it also serves as a platform supporting young talent with Dalia and Lily at the helm.
Soft Power Productions' short history includes events on such Cairo stages as the American University in Cairo, El Sawy Culturewheel and the Marquee theatre. Dalia and Lily have also joined forces with Egyptian artists on such occasions as Christmas.
The Grand Musical Spectacle, which took place on 14 May, featured the Abydos Symphony Orchestra, an ensemble founded by the Soft Power Productions and conducted by Mohamed Saad Basha and five young singers: Dalia Farid, Lily Farid, Adel Badawy, Mohamed Hassan and Tarek Nassar.
As Zaki explained in her opening address, the Abydos Orchestra's name pays tribute to one of the oldest cities of the ancient Upper Egypt, celebrating the country's history. According to the Soft Power Productions' website, “the orchestra combines classical music with Oriental flavors making it unique in its genre. In addition Abydos musicians are dedicated not only to playing the most loved classics by the great composers but also new pieces by young emerging composers from all over the world thus giving a voice to today's creative musical geniuses.”
This was the case in the Grand Musical Spectacle, an evening that braided well-known international songs with the Oriental repertoire from Egypt and the Arab world. The singers walked the audience through the compositions such as Moon River (Henry Mancini), Writings on the Wall (Jimmy Napes and Sam Smith), I Who Have Nothing (Carlo Donida), Ne Me Quittes Pas (Jacques Brel), La Vie En Rose (Edith Piaf), Copacabana (Berry Manilow), Sahar El Layali (Fayrouz), Habaytak Bel Saif (Rahbany Brothers), Haga Ghareeba (Mounir Morad and Hussein El Sayed), Dalia Farid's own composition Khatawat El Raqssa (Steps of the Dance), and others.
There was a lot of joy and warmth at El Gomhoreya theatre that night, with all five singers doing impressive work with the material at hand, duly accompanied by the professional orchestra. Even if a few glitches appeared here and there, the event's main aim was to showcase the young and budding talents whose names have started being carved in the country's artistic almanacs. At the same time, it was an opportunity for Soft Power Productions to make a mark on Egypt's cultural scene.
It is worth noting that, while the company sheds light on young talents, Zaki does not forget the artists whose creative paths have influenced the development of the field. This was the case with one of the previous musical performances when the Soft Power Productions honoured Amal Fikry, vice president of the Al Nour Wal Amal Association and the main dynamo behind Al Nour Wal Amal Chamber Orchestra's growth and activities.
This time, in the second half of the evening, Soft Power Productions honoured Lobna Abdel-Aziz, the actress and journalist. During the ceremony, Mona Zaki described Abdel-Aziz as “a great example of the soft power of art to reach people, through both her acting and writing. Lobna Abdel-Aziz is a very influential artist in Egypt. Even after retiring from her acting career, she continues to give to the audience through her articles.”
Born in 1935, Abdel-Aziz graduated from the journalism department at the American University in Cairo, before embarking on a career as an actress in films and radio programmes. Her notable films include Al-Wessada Al-Khalia (1957), Gharam Al-Assiad (1961) and Edrab Al-Shahatin (1967). Abdel-Aziz gave up acting in the late 1960s when she married and moved to Texas, USA. She returned to Egypt in the early 2000s and appeared in The Yacoubian Bulding (2007).
Abdel-Aziz has a decades-long career publishing on these pages, discussing prominent Egyptian and international figures.
Present that evening were, among many others, US Ambassador Robert Stephen Beecroft and his wife, Romanian Ambassador Mihai Ştefan Stuparu, Armenian Ambassador Armen Melkonian, Slovenian Ambassador Tatjana Miškova, vice president of Al Nour Wal Amal Association Amal Fikry as well as Editor-in-Chief of Al-Ahram Weekly and Ahram Online Ezzat Ibrahim and composer Ashraf Fouad.
Zaki thanked the supporters and sponsors of Soft Power Productions, including CIB Chairperson Ahmed Eissa and Edita Food Industries Chairperson Samir Berzi, among others.
“At Soft Power Productions, we try to show how arts and culture have the strength to spread important values across the country and the world,” she said.


Clic here to read the story from its source.