The Export Development Authority (EDA), in cooperation with the Textile Export Council, is organising the Egyptian participation in the Heimtextil exhibition, which will is held in Frankfurt, Germany, during the period from 8 to 11 January. Heimtextil includes more than 3,000 exhibitors from 135 countries. Sherine El Shorbagi, CEO of the EDA, said that the authority has organised the Egyptian pavilion with the participation of 26 Egyptian companies on an area of 770 sqm. El Shorbagi noted that Heimtextil is one of the largest international exhibitions of textiles and furnishings. The number of visitors to the exhibition is about 70,000. She added, “The Heimtextil exhibition includes a wide range of retailers and wholesalers, designers, and furniture owners with distinctive brands, as well as decision makers from significant hotels to see the latest trends, colours, and designs,” further elaborating, “The German market is one of the important markets in the field of furniture. Germany is considered the European interface for the access of Egyptian textiles and household products into the European market.” Moreover, she pointed out that the Egyptian participation in the exhibition contributes toward providing technical assistance to Egyptian exporters in order to identify the general trend of consumer tastes, learn about the latest designs and innovations in the field of furniture and textiles, in addition to the latest trends in this sector. Additionally, the exhibition provides participants and visitors with an opportunity to communicate with the concerned and specialised parties in the field of textiles and upholstery manufacturing, according to El Shorbagi.
