CR2 announced Thursday that National Bank of Abu Dhabi (NBAD)-Egypt, has selected CR2's BankWorld to ensure the further delivery of innovative self-service banking to its customers via the internet banking channel. With NBAD priding itself on its deep understanding of the dynamics of the Arab region and its connection to world markets, CR2 is the ideal partner to expand their internet banking offering and continue to compete at the highest levels, the firm said in a statement. CR2 assists banks to reduce costs and increase revenues through best of breed self service delivery. BankWorld, CR2's multichannel platform delivers a complete suite of integrated channels including ATM, Internet, Mobile, Kiosk and IVR through one single unified self-service platform. Headquartered in Ireland, the company has more than 100 customers in over 60 countries worldwide. This recent deal with CR2 is in line with both NBAD's vision and mission to be core to their chosen customers, helping them grow by providing exceptional products and services across our West - East Corridor. BankWorld Internet impressed NBAD Egypt with its ability to deliver a personalised customer experience and market-leading internet banking functionality while also enabling the bank to comply with the Central Bank of Egypt's latest security requirements. NBAD Egypt was impressed with CR2's dynamic solution and its ability to present NBAD Egypt customers with a host of next-generation functionalities and services, enabled through the following features: HTML 5 which enables convenient branding customisation Responsive design rendering to any device Segmentation capabilities to tailor screen design, menus and offers to specific groups of customers Sample branding off the shelf to help banks test new features which can enable fast roll outs with reduced costs As an existing CR2 customer, NBAD Egypt has first-hand experience of working with CR2 as well as knowledge of CR2's proven track record both in the region and globally. CR2 has long maintained a trusted partnership with NBAD and this latest project will see the two working closely together to deploy these powerful internet banking services to NBAD Egypt's customers. "As we move forward in our journey towards becoming the World's Best Arab Bank, we want to offer our customers the very best experiences and services possible. We consider it to be of the utmost importance to hold our customer at the heart of everything we do and as such, we have responded to continued customer movements towards Internet Banking. We understand that internet banking is becoming ever more important to our customers in Egypt and we are pleased to be working with CR2 and their BankWorld Internet solution to bring our customers the enhanced and user-friendly internet banking experience they are increasingly demanding." Ahmed Ismail, NBAD Egypt Country CEO said. Meanwhile, Franky Van Damme, Chief Executive Officer, CR2 added; "We are pleased to announce NBAD Egypt's decision to work with us to implement the next generation of Internet Banking through BankWorld Internet. At CR2, we have enjoyed an excellent and trusted relationship with NBAD over the years and are delighted to continue to work with them as they work towards their goal of becoming core to their chosen customers. BankWorld Internet is the perfect fit for the bank's visions and will provide their customers with a secure, flexible and advanced internet banking facility to exceed customer expectations and create enduring customer relationships."
