"For the believers; the ones who stand for humanity, fun, creativity and expression. For those who empower others. The brave who play the way children do. For those who have a bit of fun and give a lot of love," that is how the two nontraditional (...)
With the 21st century's pace constantly gaining momentum and demanding longer hours of work, creatives are often the first to dance too close to the flames. After battling with the agony of depression and creative blocks, one designer chose to make (...)
A walk through the streets of Cairo is often as educational as a history class; one that is told by ornaments, proud woodwork, and eloquent mosaics. Amidst the long-standing buildings, intricate statues serve as honest historians while elaborate (...)
Dubbed as a global sensation, her name is synonymous with bold music, feverish dance routines and a glittering wardrobe. In time for her 50th birthday, the international performer chose to change several gender and age-related stereotypes through a (...)
For as long as she can remember, she has been a true art enthusiast, her earliest memories are often intertwined with calculated brush strokes and mesmerizing color pallets. Her eye for silhouettes and textures has always guided her life's (...)
The minimal surroundings reflect the straight lines and sharp cuts of the clothes displayed. In parallel, the marble walls encompass a wide spectrum of bold colours and monochrome patterns. Inspired by a long-gone but never forgotten Egyptian (...)
Armoured with a regal pair of arch and bow, adorned with elaborate gold petals and carrying intricate portraits of graceful ancestors on the hem of their dresses – a troop of models became fashion-forward Italian ambassadors for one magical (...)
Their first encounter was a mere coincidence. During yet another morning lecture, the name Virginia Woolf was brought up by a rather excited lecturer. Even though Menna Khalil knew the name then, she could not fathom the reasons behind his (...)
It is often believed that a woman's bag is where all of her biggest secrets hide. While the pockets may harbour daily gadgets, the very bottom is the exact location of honest mirrors and trusted beauty products. Furthermore, it is also where her (...)
Surrounded by a tightknit family, trusted partners, and skilled artisans, Shahira Lasheen hunches her back in concentration and moves her hand freely over the blank papers scattered across her working space.
While other designers might primarily (...)
While the temperature keeps on rising, the clashing blue waves become an increasingly popular trend. Even though, local brands have been witnessing a notable growth in demand, swimwear still remains mostly dominated by foreign (...)
Confined between the same old four walls, the world's most renowned pieces of art often spend centuries bound to the same environment. The universe might change, revolt, and evolve while these testaments of human glory remain unmoved.
No matter how (...)
Harboured at the heart of any library, the self-help section would normally offer tips and information about various disciplines. From mastering numbers to knowing your way around computer software, you can dive into many specialties overnight. (...)
History is often documented by words, and yet, design is always an accurate historian with the ability to fluently narrate events, aspirations, and realities. Under the title, (re)New (re)Work, a glimpse of Egypt's wealth of colour, emotions, and (...)
While the city buzzes with unwavering energy and the weather starts to embrace a warmer detour, the scene inside a certain Zamalek-based fashion store does not veer away from the capital's frantic vibes. Harboured at Maison 69, the latest season of (...)
With a warm smile and attentive attitude, he welcomes his guests. It is not hard to see why his aesthetic has been favoured by various top publications over the past six years. His low-key confidence is reflected by his seemingly simple attire. (...)
Plastic waste is a global dilemma which multiple entities are trying to control. With marine life suffering the most from unrecycled waste, many already advocate cutting down universal plastic production. Nonetheless, handling the current amount of (...)
The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional (...)
Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand (...)
With the local fashion scene thriving with new talents, the made-in-Egypt label has become a trendy must have. From haute couture to athleisure and accessories, a wide spectrum of local options is not only taking the local market by storm, but is (...)
It was back in 1840 when the first bride decided to begin one of the most momentous walks in her life while dressed in white. Queen Victoria chose the heavenly colour, then it became history afterwards. Since then, women around the world are opting (...)
Nestled on the edge of the city, her beehive has been working around-the-clock for decades. From one generation to the next, the Bishara family has managed to follow the frantic pace of local fashion to constantly deliver relevant and contemporary (...)
While other children were constantly occupied with Meccano cubes, this girl's puzzle of choice was made of fabrics. Her eye for details and colours always made her stand out from the crowd. Years before she realised that fashion would be her (...)
Each time she closes her eyes, she imagines and sees patterns and illuminating precious materials. Her moves are often calculated by the most minimal units of measurements, as her details are always eloquently intricate. Between art and timeless (...)
Memories are often acquainted with scents, colours, and events. For a lifetime, what she could remember from her long-gone childhood has managed to guide her. With technology and modern momentum taking over the world, her eye eternally remained (...)