In a move set to redefine digital security for banks and consumers, Mastercard has launched a cutting-edge fraud prevention service, Account Intelligence Reissuance, in the Eastern Europe, Middle East, and Africa (EEMEA) region. The new service aims to help issuing banks identify and replace compromised cards faster and more efficiently, starting with Egypt as a key regional hub. The innovative solution uses Mastercard's proprietary artificial intelligence (AI) and network-wide data to assess card risk in real time, offering banks actionable recommendations on whether a card should be replaced or monitored. The service is designed to combat both digital and physical card skimming, a growing concern as cybercriminals adopt more sophisticated tactics in the digital age. Card fraud remains a costly challenge globally, with billions lost annually by banks and merchants. Traditionally, issuing banks manually review and reissue cards based on perceived risk—a slow and resource-intensive process. Mastercard's AI-driven system aims to automate this process, helping banks prioritize the most vulnerable accounts and enhance fraud protection while minimizing disruption for customers. "We are delighted to expand our fraud prevention portfolio with Account Intelligence Reissuance, which enables issuers to measure risk and respond with greater precision," said Selin Bahadirli, Executive Vice President, Services, EEMEA, Mastercard. "This solution is powered by Mastercard's world-class AI and provides highly accurate insights that will elevate cardholder protection across the region." The launch is part of Mastercard's broader commitment to secure the digital economy. The company processes more than 159 billion transactions annually and has continued to evolve its fraud prevention tools. Enhanced by Generative AI (GenAI), Mastercard's systems can now analyze transactions by account, device, merchant, and location in real time—helping to detect and prevent fraud before it happens. Egypt's strategic position in the EEMEA region also underscores Mastercard's ongoing investment in AI innovation and cybersecurity. The company's Center for Advanced AI and Cyber Technology, based in Dubai and developed in partnership with the UAE's Office for Artificial Intelligence, plays a key role in the development of AI tools that detect cyberattacks, data breaches, and payment fraud. With its rollout in EEMEA now underway, Mastercard plans to expand the Account Intelligence Reissuance service to Asia Pacific, North America, and Latin America later this year, further cementing its global leadership in secure digital payments. As Egypt continues to digitize its financial ecosystem, solutions like this represent a significant step toward building a safer, smarter, and more resilient banking landscape.
