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Balqees to headline concert celebrating launch of streaming giant LIVENow in MENA
Emirati singer was approached by US superstar Alicia Keys for collaboration at Dubai Expo 2020
Published in Daily News Egypt on 15 - 01 - 2022

International Emirati singer and Middle Eastern icon Balqees will headline an interactive 60-minute concert during live streaming giant LIVENow's launch in the Middle East and North Africa (MENA) region.
People can catch the fully-interactive 'Crossover with Balqees' performance on LIVENow on 18 January.
The Crossover with Balqees will be streamed live to fans across the world and will showcase Balqees' signature sound fused with modern genres. This will include a never-before-heard collaboration with a live DJ.
Alongside this, Balqees will take the audience across the Middle East, as she'll be singing her classic tracks in multiple dialects from across the GCC.
Viewers can be a part of the live-stream event thanks to LIVENow's by purchasing a VIP package to meet Balqees virtually. Live-stream chatting will also be available to all ticket holders along with virtual hangouts for up to four friends.
The 32-year-old singer is one of the biggest female stars in the Middle East. During her decade-long career, she's garnered a huge online following with more than 30 million social media fans. She's also had dozens of hits throughout her decade-long career, including recent singles 'Diplomacy' and 'Jabbar.'
More recently, she was approached by US superstar Alicia Keys for a collaboration at Dubai Expo 2020.
Balqees is a huge Middle East star with over 30 million followers across YouTube, Instagram, and Facebook. She is also the first female artist to win the Hollywood Music and Media Award and has collaborated with opera icon Andrea Boccelli and released several critically acclaimed albums.
Her recent singles 'Janoub Al-Darb', 'Diplomacy', and 'Entaha' have been streamed millions of times, and a wax statue with her likeness has been added to the Madame Tussauds Museum in Dubai.
As well as being a huge pop star with a global fanbase, Balqees is also a women's rights champion in the region.
"We're delighted to launch LIVENow in the region with a live performance from the iconic Balqees. Our goal at LIVENow is to serve music fans with unique content experiences, and we're excited to offer what will be an incredible live concert from a multi-lingual artist who has fans not only in the region but across the world," said Alfonso DeStefano, the General Manager of MENA for LIVENow.
LIVENow is a global leader in live video streaming, bringing sports, music, and entertainment to fans across the world.
Founded in early 2020, LIVENow has quickly grown to become a streaming content giant, having streamed more than 350 events in the last 12 months. The platform is now established in 35 different countries across 10 languages and 19 currencies with over half a million registered users.
The platform has hosted concerts from a range of high-profile international artists, including Dua Lipa, Black Eyed Peas, Maroon 5, SZA, Lizzo, Gorillaz, and Ellie Goulding. The sports events have included MMA, rugby, cricket, basketball, and international football matches.
Live Now isn't just one of the world's leading streaming platforms. It's also an interactive platform where people can be part of the event thanks to their range of experiences.
The interactive video wall lets up to 100 users become part of the live stream, while the real-time chat stream allows fans to share knowledge and information with each other, wherever they are in the world. Fans can also record and send videos, be part of the show, and take part in virtual hangouts where up to four friends can Watch Together.


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