Promoting creativity in Egypt and the MENA region, the Creative Industry Summit (C-S) announced that it will launch its 12th edition on 28 November. C-S 2021 will be taking place at the Nile Ritz Carlton, Cairo from 28 November until 1 December with four days of extravaganza, bringing together the top-notch gurus in all industries locally, regionally and internationally. The summit is supported by the strategic partner Heartwork innovated by Mountain View and prominent partnerships with Balaconah, the sole creative platform in Saudi Arabia, and Cairo-based investment firm Gemini Africa who have made it their mission to connect the world of entrepreneurship and tech to the world of cinema. Co-founder of the Creative Industry Summit (C-S), Mai Salama, stated "Dedicated to serving as the creativity hub of the MENA region and the world, we strive to showcase how creativity is a major element of success in all fields and arenas. Therefore (C—S), the pioneering platform for the creative ecosystem, has joined forces with creativity leaders worldwide bringing together more than 780 speakers to represent 21 sectors. Throughout the past years, the summit featured more than 946 talks, 38 workshops, 350 panel discussions and 79 exhibitors, highlighting individual efforts, inspiring successes and great stories. This year, we take the lead in introducing the creative scene in the KSA to Egypt and the region through Balaconah, along with extending our strategic cooperation. Hand in hand, we turn more innovative ideas into reality, contributing to all industries development, and hence the national economy." Ahmed Moursy, Head of Innovation at Mountain View commented " We've collaborated with global partners, introducing an innovative concept of the work environment based on 'Science of Happiness'. Highlighting the promising partnership between the Creative Industry Summit and Balaconah, Abeer Alessa, Member of the Advertising Committee at the Chamber of Commerce in Riyadh and Founder and Managing Director of Bold Agency, elaborated that "We are delighted to announce the MOU signing between Balaconah (an initiative by the Advertising Committee) at the Riyadh Chamber of Commerce and the Creative Industry Summit in Egypt, it's considered to be a great milestone in the creative and advertising industry as it will support in developing skills and it will facilitate knowledge transfer between the two countries through various workshops and events." Emphasizing creativity's importance for his mission, Adly Thoma, Chairperson and CEO of Gemini Africa, said that "Announcing our partnership with the creative industry summit this year is a very inspiring step along our CinemaTech journey, as it sheds the light on the diversity of the track and highlights how entrepreneurship and technology can impact not just filmmaking but can be stretched to do wonders within the whole range of the creative industries." He added that "through this new partnership, we aspire to open doors to untapped new realms of opportunities for all of those talented techies out there searching for the right moment to unleash their powers." C-S 2021 Celebrates creative diversity through covering 21 tracks, including, advertising, media, marketing and digital, Cannes Lions, content creation, creativity in KSA, event management, food innovation, E-Commerce and technology, startups, entrepreneurship, art, music, film, fashion, photography, mental wellness, sports and E-Gaming, and sustainability. Creative Industry Summit was launched in Egypt in 2014 and grew to become the go-to platform for creative inspiration in Egypt and the Middle East. This year's edition is the 12th edition and will be a Hybrid Format. The summit aims to shed light on all the successful and outstanding cases and stories in the different Creative Industries. We always strive to connect our audience with creativity, innovation and network with their industry peers.
