Egypt received 2 million tourists in January-March 2021: minister    APO Group enters new exclusive agreement with Getty Images on African press releases and images    AstraZeneca shots should be halted for over-60s too: EMA official    Iconic Iraqi poet Saadi Youssef dies at 87 in London    Egyptian parliament to discuss state 2021/22 new budget today    Emaar Misr Q1 profits jump 113.7%    Virus infections are rising sharply in Moscow    Former Egypt foreign minister urges unified Arab action on 'fateful issues'    Firmino out and Paqueta in for Brazil's Copa America opener    Chile's Sanchez out of Copa America group stage with injury    Egypt reports 711 new coronavirus cases, 35 deaths on Saturday    Denmark's Eriksen remains in hospital after collapse    Minor quake recorded south of Giza on Saturday; no casualties    Erdogan and Biden meet at a tense moment for Turkish-US ties    Israel to swear in government, ending Netanyahu's long rule    Algerian voters cast ballots in 1st parliamentary election since popular movement    AU Commission, Sudan discuss democratic transition in Khartoum    Defending champions Brazil hosts Copa America    Egypt participates in Strategic Vision for Africa 2030 meeting    Egypt's Al-Sisi receives high-level African judges    Egypt sends official letter to UN Security Council regarding GERD developments    Saudi Arabia limits 2021 Hajj pilgrimage to citizens, residents    Independent Teachers Union holds 4th general assembly, discusses education issues    Cairo International Airport obtains AHA certificate, added to safe travel list    Arab Foreign Ministers to meet at Egypt, Sudan's request to discuss GERD developments    Exclusive: Egypt's letter to UN Security Council on GERD    Egypt attentive to achieving regional economic integration in Africa: Trade Minister    Egyptian government, banking sector take strong action to support MSMEs    Egypt's development portfolio in 2020 amounted to $25bn: Al-Mashat    Egypt's PM opens first African investment authorities' forum in Sharm El-Sheikh    Celebrating 87th birthday of late Egyptian actress Zahrat El-Oula Bakir    Decision to impose 14% VAT on Egypt's online food deliveries necessary to achieve tax justice: Official    France's Benzema eyes national team return    Euro 2020 to kick off Friday following COVID-19 delay    Egypt, Sudan call for international community intervention to help settle GERD crisis    Korean Cultural Center organises Korean Language Speech and Writing Competition    Bottom is the latest at Lycee El Horreya Theatre, Alexandria    Installation work on atrium, grand staircase completed at Grand Egyptian Museum    Egypt is on short list of partner countries for U.S. COVID-19 vaccines: embassy    Jodie Foster to be special guest at 74th Cannes Opening Ceremony    Russia to resume charter flights to Egypt resorts in the coming days    Biden administration to send surplus U.S. COVID-19 vaccines to Egypt, several countries    Russia expects to resume charter flights to Egypt resorts in near future    Egypt's Sisi announces allocation of $500 million for reconstruction in war-wrecked Gaza    On International Museum Day, Egypt opens two new museums at Cairo Airport    Egypt's Ahly is establishing a new stadium, expected to be 'sports complex'    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    Veteran Egyptian journalist Makram Mohamed Ahmed passes away at 86    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.





5G already changing smartphone users' behaviour: Ericsson ConsumerLab
Users spend more time with cloud gaming and AR, while 20% have decreased Wi-Fi use on their phones at home and other locations after upgrading
Published in Daily News Egypt on 17 - 05 - 2021

A new report by Ericsson ConsumerLab highlights the impact that 5G is already having on smartphone users worldwide, and what they expect the technology to deliver in the future.
Indoor coverage is one of the focus areas to emerge from the consumer research, with 1 in 5 5G users already reducing Wi-Fi use on their phones indoors because of the benefits of 5G mobile connectivity.
The report, titled "Five Ways to a Better 5G", is the result of the largest global 5G consumer study to date. Covering consumer sentiment and perception in 26 markets, including the US, China, South Korea, and the UK, the Ericsson ConsumerLab study methodology is representative of 1.3 billion smartphone users globally, including 220 million 5G subscribers.
The report explores key trends behind the adoption, use, and perception of consumers with and towards 5G.
A key report finding reveals that even by the end of 2020, increased awareness of service and value benefits could have resulted in 22% more smartphone users with 5G-ready handsets upgrading to 5G subscriptions.
The report also highlights how 5G is already beginning to trigger new use behaviours. In addition to reducing Wi-Fi use, early adopter 5G users also spend an average of two hours more on cloud gaming and one hour more on augmented reality (AR) apps per week, compared to 4G users.
As many as 7 in 10 5G users expect more innovative services and apps, with indoor coverage rated two times more important than speed or battery life for early adopters.
However, while 5G users are satisfied with speed, about 70% are dissatisfied with the availability of innovative services and new apps. Consumers say they are willing to pay 20-30% more for 5G plans bundled with digital service use cases.
The lockdowns and movement restrictions caused by the novel coronavirus (COVID-19) pandemic mean that the vast majority of 5G early adopters' regular experiences with the technology have been indoors.
As a result, early adopters indicate that indoor coverage is two times more important than speed or battery life in delivering satisfactory 5G experiences.
The report also outlines five ways for communications service providers (CSPs) to meet consumer expectations both in the immediate and longer terms, including: addressing the knowledge gap by educating and better marketing the value of 5G to consumers; ensuring consistent quality of indoor and outdoor 5G coverage; adapting to network requirements for new 5G services; focusing on consumer intent to envision new 5G use cases; and, accelerating availability of existing and new use cases through ecosystem partnerships.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, said, "So far, analyses of 5G network experiences have mostly focused on 5G speeds and availability based on independent network measurements."
"But it is equally important to understand how 5G early adopters perceive that experience," Sethi added, "With Ericsson ConsumerLab's five recommendations and insights, CSPs can encourage 5G adoption and meet consumer expectations"


Clic here to read the story from its source.