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MIU students launch awareness campaign on good personal hygiene habits
The "Halawa Gowa wa Barra" (Beauty Inside and Outside) campaign looks to focus on the lack of good self-hygiene practices, especially among working class people.
Published in Daily News Egypt on 07 - 07 - 2020

Eight students from Department of Mass Communication at Misr International University (MIU) have launched a campaign aimed at changing personal hygiene habits among working class citizens.
The "Halawa Gowa wa Barra" (Beauty Inside and Outside) campaign looks to focus on the lack of good self-hygiene practices, especially among working class people.
The campaign aims at changing the attitudes of people towards self-hygiene, by increasing their knowledge on caring for their health as well as their appearance.
The campaign targets the country's youth, and is considered the first Egyptian awareness campaign on self-hygiene for this segment. Previous campaigns that have been undertaken in Egypt focused more on promoting products, or were targeted at children.


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