Uber has chosen Frans Hiemstra for being the regional general manager for the Middle East and Africa, according to its statement on Tuesday. Since September 2015, Hiemstra has worked at the ride-hailing giant and lately as general manager for sub-Saharan Africa. "We've made impressive strides over the last few years. I'm honoured to be tasked with leading the Middle East and Africa region. We focus our efforts on growing our shared mobility business, committing to our sustainability goals, and creating more earnings opportunities for drivers and couriers who use the Uber app. I'm looking forward to progressing the great work that's already happening and excited to advance Uber's business across the region to ensure that people have better access to affordable and sustainable travel via Uber's technology and products." Frans Commented on his new appointment.
