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Sneaky peek at local Egyptian designer's latest collection Egyptian fashion designer, Deana Shaaban, reveals to Ahram Online ahead of her formal launch of her new collection and runway show
Egyptian designer, Deana Shaaban, is set to release her latest evening wear collection this week and use it as the finale to her runway show at the Cairo Fashion Festival on 26 November. She does give Ahram Online a sneak peak though. This evening gown collection reveals Shaaban definitely has a leaning. Penning from her imagination and resources, she chooses high-quality wonderfully natural materials with small, elegant prints - and she's definitely discovered a knack for draping in these past couple of years. “I actually don't like fashion design. I like design. I'm not interested in trends and names,” Shaaban says candidly. Ahram Online: So why go into fashion design and not any other kind of design? Deana Shaaban: I'm most knowledgable and good at fashion. My mother always sewed. Since I was a kid. But one day I had an epiphany. I realised that this flat piece of material could be used and made in any kind of shape or form! I was euphoric! AO: So what's the theme for this evening gown set? DS: I wanted to combine Grecian magical, powerful, elegant, dignified, delicate and feminine at the same time. Indian queens. I used to watch a lot of Indian movies when I was younger and I was always awed by the women's regal air. I used strong prints, Indian saris, cut them up and remade and reformatted them. This is the most excited and most satisfied I've been out of all of my collections. These pieces are very dramatic and over the top. AO: Have you ever thought of doing any of these kinds of competitions, like the television programme, Project Runway? DS: Oh, I hate Project RunwayI It's such a stressful environment! The critiques are mean and critical. I just feel so bad for them [the participants]. AO: So what's next? DS: I've decided that I'm going to do one conceptual project per month, like conceptual photos or designs. It seems that art is not important to many people. No one wants to stand out: everyone goes with the fads and trends. We don't have individuals who really appreciate something as art. The crowd moves design. My road doesn't have to be anyone else's road. For more Life & Style news and updates, follow us on Twitter:@AhramLifestyleor ourFacebook page)
