DURING its participation at the Mobile World Congress 2010 heldlast week in Barcelona, Samsung launched the Samsung Wave (Model: S8500). This is the first mobile handset to be released on Samsung's new, open mobile platform, Samsung bada and the cornerstone of the company's commitment to provide a smartphone for every lifestyle. The new bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps gives users instant access to a huge choice of mobile experiences. “The Samsung Wave truly demonstrates our commitment to deliver rich, connected and innovative smartphone experiences to everyone,” said JK Shin, the President and Head of Mobile Communications Business at Samsung Electronics. “Samsung Wave sees our platform vision become a reality. For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices.