Stricter penalties urged on FX real estate purchases    Egypt allocates EGP 9.7bn to Suez governorate for development projects in FY 2023/24    20 Israeli soldiers killed in resistance operations: Hamas spokesperson    Health Minister emphasises state's commitment to developing nursing sector    Sudan aid talks stall as army, SPLM-N clash over scope    Madbouly conducts inspection tour of industrial, technological projects in Beni Suef    Taiwan's tech sector surges 19.4% in April    France deploys troops, blocks TikTok in New Caledonia amid riots    Egypt allocates EGP 7.7b to Dakahlia's development    Microsoft eyes relocation for China-based AI staff    Abu Dhabi's Lunate Capital launches Japanese ETF    Asian stocks soar after milder US inflation data    K-Movement Culture Week: Decade of Korean cultural exchange in Egypt celebrated with dance, music, and art    Egypt considers unified Energy Ministry amid renewable energy push    Empower Her Art Forum 2024: Bridging creative minds at National Museum of Egyptian Civilization    Niger restricts Benin's cargo transport through togo amidst tensions    Egypt's museums open doors for free to celebrate International Museum Day    Egypt and AstraZeneca discuss cooperation in supporting skills of medical teams, vaccination programs    Madinaty Open Air Mall Welcomes Boom Room: Egypt's First Social Entertainment Hub    Egyptian consortium nears completion of Tanzania's Julius Nyerere hydropower project    Sweilam highlights Egypt's water needs, cooperation efforts during Baghdad Conference    AstraZeneca injects $50m in Egypt over four years    Egypt, AstraZeneca sign liver cancer MoU    Swiss freeze on Russian assets dwindles to $6.36b in '23    Climate change risks 70% of global workforce – ILO    Prime Minister Madbouly reviews cooperation with South Sudan    Egypt retains top spot in CFA's MENA Research Challenge    Egyptian public, private sectors off on Apr 25 marking Sinai Liberation    Debt swaps could unlock $100b for climate action    Amal Al Ghad Magazine congratulates President Sisi on new office term    Egyptian, Japanese Judo communities celebrate new coach at Tokyo's Embassy in Cairo    Financial literacy becomes extremely important – EGX official    Euro area annual inflation up to 2.9% – Eurostat    BYD، Brazil's Sigma Lithium JV likely    UNESCO celebrates World Arabic Language Day    Motaz Azaiza mural in Manchester tribute to Palestinian journalists    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Reem Acra returns home to Beirut with first store
Published in Daily News Egypt on 05 - 11 - 2010

Lebanese-born New York designer Reem Acra has a message to successful Lebanese entrepreneurs: No matter how big you become abroad, in the end you have to return home.
On Wednesday, Acra opened her first franchise boutique in downtown Beirut — more than a decade after launching her fashion journey with a bridal collection in New York.
"I've always been proud to be of Lebanese origin and today I'm even prouder," Acra said as she stood smiling amid elaborate evening gowns in the gleaming two-story boutique.
Clutching Loulou, a small Maltese dog she takes everywhere, Acra said it seemed like "grand timing" to enter the Lebanese market.
Many would disagree. Political and sectarian tensions have risen recently over speculation the UN tribunal investigating the 2005 assassination of a former Lebanese prime minister would indict the country's militant Hezbollah group.
There are mounting fears the indictments, which could come as early as next month, could re-ignite hostilities between Lebanon's rival Shiite and Sunni Muslims.
Acra said she speaks only about fashion.
"I do not know anything about what is happening ... I'm just excited about the fashion part of Beirut and that's all I know," she said.
A tiny Arab country of 4 million people along the Mediterranean Sea, Lebanon has produced an impressive crop of designers. They include Elie Saab and Zuhair Murad, whose work is regularly featured at celebrity events such as the Oscars and the Golden Globes.
The Lebanese have a reputation for being among the most fashion-conscious people in the Middle East — and are extremely liberal about the amount of skin they show.
Downtown Beirut, an area rebuilt over the past two decades from civil war destruction and the place where Acra opened her boutique, is dotted with high-end luxury boutiques such as Gucci, Dior, Vivienne Westwood and Prada.
Like many Lebanese, Acra left Lebanon with her family at the height of the civil war in 1983. But she said she first got her sense of fashion from living in Beirut.
Acra grew up as the only daughter — with three brothers — in a well-to-do Beirut home. Her father was a prominent doctor at the American University of Beirut. A seamstress lived in their home because her mother, who had a passion for luxe fabrics, needed a steady stream of gowns. Acra remembers being very well dressed as a girl.
"Growing up in Beirut, I used to go to the souks with my mother to buy fabrics ... I understood fashion at an early age and my first designs were when I was five," she told The Associated Press.
While Acra studied at the American University of Beirut, her talents were spotted by a fashion editor who was captivated with the party dress Acra had fashioned out of her mother's dining room tablecloth. She later went on to study in New York and Paris.
Acra got started in New York in the bridal market in 1997. Her company has since expanded to include evening wear, ready-to-wear and her prized-jewel couture. Famous for her gold-stamped and hand-pleated strapless gowns, she boasts red-carpet credits on Angelina Jolie, Eva Longoria and Christina Applegate. Jill Biden, wife of US Vice President Joe Biden, wore a red Reem Acra gown to the inaugural ball.
Acra, wearing a gold and silver sequined knee-length dress Wednesday, said her designs are for American women as much as they are for the Lebanese.
"I am someone that blends the two cultures together. I am myself, I am the one that blends the East and the West, so you see it whether it's here or there it has the same glamour, the same attitude," she said.
Her message to successful Lebanese scattered across the world: "No matter how big you become abroad, in the end, you come back to your country and you do it the right way."

The storefront of Reem Acra's first boutique was festively decorated for her store opening. (Grace Kassab/AP)


Clic here to read the story from its source.