CAIRO: A new green initiative is taking off in the Middle East. TheGreenEcostore.com is hoping to cash in on the push toward better environmental choices and decision by those living in the region. The new company hopes that going online will help increase green efforts and green living in the region. According to Anu Agarwal, Founder of TheGreenEcostore.com, “We have launched the online store to empower our community with eco-knowledge and enable them ‘Go Green'.” She added that the company has “carefully selected the best of breed eco-friendly products from USA, Canada, UK, India and Australia and brought them to the Middle East. “I am confident that once people start using some of these products they will realize the importance of embracing eco-products and fine tuning their way of living to a ‘greener lifestyle'. “Our online store has been launched, in time for shoppers to start their holiday shopping. We will be adding new products every month and aim to offer the largest selection of eco-products in the Middle East via our online store,” Agarwal said. TheGreenEcostore.com offers a range of eco-friendly products including green gadgets and appliances, solar lights, recycled stationery items, reusable gift bags and shopping bags, recycled paper and stationery, eco-friendly shower heads, eco-friendly toys, BPA-free water bottles and lunch boxes, soy candles, eco-friendly wallpaper and eco-stickers, solar powered backpacks, bamboo kitchen ware, eco-friendly household cleaners and organic pet products. All online shoppers are guaranteed products which are ‘green', easily absorbed into the ecosystem, without compromising on design or quality. The store offers high quality products that are either – Biodegradable, Environmentally safe, Handmade, Natural, Recycled, Recyclable, Reusable, Sustainable or Organic. TheGreenEcostore.com accepts online payments through PayPal, 2CheckOut, Credit Cards and ‘Cash on Delivery' for Dubai based clients. Delivery is made within 2 working days all over the United Arab Emirates. International shipping is also offered. BM