Chairman of Board of Trustees of Business and Technology in Jeddah University, Abdullah Sadiq Dahlan launched Friday an initiative to promote tourism in Sharm El Sheikh, Al Bawaba News reported. Dahlan, who is currently visiting Sharm El Sheikh, said that the initiative, called: "Misr Al Amn and Al Aman" or "Egypt is safe and secure" aims to send a reassuring message to the world that Egypt is safe and secure. He pointed out that the initiative is under the guidance of Saudi King, Salman bin Abdulaziz, who instructed the university to organize daily flights and monthly trips by the students and professors to the city, in coordination with Egypt's ambassador to Saudi Arabia. Dahlan urged all citizens of the Arab nations to go to Egypt and visit its tourist landmarks to support the country's efforts to revive tourism.