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FIFA reports $631M profit on 2010 World Cup FIFA says it made a $631 million (€452 million) profit in the four years leading up to the 2010 World Cup in South Africa.
FIFA's results for the four-year financial cycle showed income of $4.19 billion (€3 billion) from broadcast and commercial deals, with 87 percent tied directly to its marquee event . Its spending from 2007-10 was $3.56 billion (€2.55 billion). Its profit for 2010 alone was $202 million (€145 million). The 2010 World Cup has helped raised FIFA's reserves to $1.28 billion (€0.92 billion). FIFA already has completed most deals for the 2014 World Cup after signing nearly all broadcasters and sponsors to two-tournament packages.